Marketing- Media Manager in Burlington, MA at Keurig Dr Pepper

Date Posted: 3/7/2020

Job Snapshot

Job Description



At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.

The Media Manager serves as the frontline internal media expert for KDP and is responsible for the strategy, planning, activation-oversight and analysis of platforms such as Video (Linear and Digital), Biddable and Site Direct (Display/OLV), Paid Social, Search (Engine and Non-Engine), OOH, Radio and any emerging media/platforms. The position oversees and manages the media strategy, plan development and activation with external agency partner(s), drives internal and external communication of plans, timelines and budgets. Monitors campaign/channel delivery and overall campaign measurement and performance.

 

KEY RESPONSIBILITIES:

  • COMMUNICATIONS PLANNING APPROACH:
    • Keen understanding of the role media plays within the consumer marketing ecosystem, how media performs alone, how they perform together and how they are constantly changing
    • Passion for understanding consumer behavior (qualitatively and quantitatively), with ability to translate into actionable strategies and plans
    • Proven ability to develop media strategies (within the larger communications framework) that deliver on brand goals and objectives
    • Experience developing campaign and channel specific measurement plans
    • Identifies or creates new opportunities/partnerships that can meet business needs
  • STRATEGIC THINKING:
    • Leads strategy, planning and buying of media, building relationships with partners and key stakeholders
    • Skilled at audience development and analysis
    • Can leverage analytical fluency to find insights based on available data and reporting
    • Approaches tasks and goal with a problem solving lens
    • Will collaborate with the Media Director to enhance and improve KDP’s media practice
    • Knows how to prioritize and build timelines to balance work and achieve goals
  • ANALYTICAL FLUENCY:
    • Comfort understanding and reviewing data sets (media and non-media), with an ability to hone insights from linear and non-linear information
    • Able to interpret brand/media measurement and reporting to inform the strategic planning and optimization process
    • Understanding of marketing mix modeling (MMM) and multi touch attribution (MTA)
    • Has a thirst to understand consumer behavior holistically, while diving deep into media consumption

    • PRESENTATION & COMMUNICATIONS SKILLS:
      • Adept and articulate when presenting
      • Strong interpersonal communication skills
      • Ability to present complex themes in simplified terms
      • Support Media Director in training marketing and other internal teams on all things media
  • RELATIONSHIP MANAGEMENT:
    • Highly skilled at establishing rapport with co-workers, understanding the interdependencies that exist between teams
    • Responsible for building strong two-way relationships with agency partners
    • Ability to balance publisher/partner relationships, maintaining KDP’s interests central

CHARACTERISTICS OF SUCCESS

  • DATA-DRIVEN DECISION-MAKERS: Ability to synthesize data and identify what is most critical for success. Always leverage sound business judgment and analytics to make bold decisions.
  • PASSION: People with an infectious spirit who are passionate about beverages, our consumers, our brands, our customers, and winning.
  • ENTREPRENEURIAL SPIRIT: People who are inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters new ideas.  
  • DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.
  • CHANGE AGENTS: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, remove barriers, and lead the change.


Requirements

QUALIFICATIONS

  • Bachelor’s Degree
  • A minimum of seven (7) years of media strategy, planning or buying experience agency or client side, with at least three (3) years working with large (Fortune 500) CPG advertisers
  • Strong fluency with all forms of media traditional, digital and emerging
  • Experience with media project management including presenting and reporting on media plans.
  • Solid data and analytical understanding and comfort
  • Strong project and people management skills
  • At least one year of experience in the direct management of team members, including assisting in the development, training and coaching
  • Comfort with budget management and tracking
  • This role is based at the KDP Burlington, MA office location. Relocation to Burlington area is required
  • Annual air-travel may be 10%-15%


Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.

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