Associate Customer Marketing Manager in Plano, TX at Keurig Dr Pepper

Date Posted: 2/3/2020

Job Snapshot

Job Description



Associate Customer Marketing Manager FFS

The Associate Customer Marketing Manager will work within the Fountain Foodservice department, reporting to the FFS Customer Marketing Manager. The mission is to grow sales and improve brand equity and loyalty for KDP and account partners through insights-fueled marketing and merchandising initiatives to convert shoppers into buyers.

The role requires a self-starter that is a results-oriented, analytical thinker with strong project management skills. This individual will bring analytically-rigorous, solution-based thinking, and creativity to promotion development and management.

The Associate Customer Marketing Manager will proactively identify new business opportunities or potential risks and consistently deliver creative and cost efficient solutions that benefit the business.

This role is office based in our Plano, TX headquarters and requires 20% travel.

Responsibilities:

  • Collaborate with KDP field sales to convert insights into account-specific in-store marketing plans with the intent to influence and change purchasing behavior of specific guests and increase beverage and overall sales.
  • Bolster KDP brand equity and loyalty through the development of innovative immediate consumption programs that align with KDP’s broader commercial objectives and cross-functional capabilities.
  • Cultivate partnerships with cross-functional teams in our company which includes; shopper insights, marketing, legal, category management, sales, customers, as well as internal and external agencies.
  • Look for ways to simplify or optimize account foodservice marketing processes that will drive business results for KDP’s total brand portfolio in profitable channels and priority categories.

How You’ll Spend Your Time:

  • Strategic Planning (20% of Time): Collaborate with KDP field sales to write strategic business plans for top accounts by leveraging account and consumer insights, KDP brand plans, and channel & category strategy. Command a high level of persuasion and influence by demonstrating excellent communication skills to deliver presentations, initiatives and program ideas to accounts. Foster growth of underdeveloped accounts to drive results through new business, traffic, and incidence tactics.    
  • Analytics (20% of Time):  Empower KDP field sales to pursue an array of selling opportunities. Work with category management, shopper & consumer insights and other teams and mine internal, external, primary and secondary data resources. Analyze and translate insights into sales narrative & actionable marketing plans. Provide subject matter expertise for all marketing programs and insights information. Implement post program analysis to determine if account and sales objectives were met or how they can be improved/optimized in the future.
  • Customer Relationship Management (20% of Time):  Focus on building and maintaining marketing, product development, and insights relationships (among others) with key customers.  Collaborate with field sales to develop and maintain adequate call coverage (who/frequency).
  • Activation – Local/Regional Accounts (30% of Time):  Manage all aspects of marketing program development and merchandising materials to include, but not limited to, ideation, creative, program delivery, activation and fulfillment.  Write creative briefs that give insightful direction to program teams and agencies that deliver sales results. Ensure integration of all elements of marketing mix, driving cohesive and impactful messaging, and trademark consistency in all communications.
  • Budget / Accountability Management (5% of Time): Management of marketing program budgets (sales-owned) and T&E expenses within guidelines.  Keep all tracking documents current.
  • Coaching and Professional Development (5% of Time) where applicable:  Collaborate with FFS Marketing colleagues to provide ongoing education for coworkers and FFS Field Sales.  Increase exposure within the organization through increased responsibility in data management as well as participation in market research and focus groups.


Requirements

Qualifications:

  • Bachelor’s degree from an accredited college or university, with a focus on Marketing, Business or similar
  • 3 years of progressive consumer marketing, sales, or agency experience preferably with a packaged goods company or within the foodservice industry
  • 3 years of MS Office products


Company Overview & EEO Statement

Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.