Gestionnaire associé en gestion de catégories | Assoc. Manager, Category Analysis

Requirements

ASSOCIATE MANAGER, CATEGORY MANAGEMENT

7260 Saint-Urbain, Montreal, QC

Hybrid, 3 days on site

Permanent, full-time

As an Associate Category Manager, you will address the needs of the business by using retailer sales data on consumers and shoppers to generate actionable insights for Keurig Canada and its partners. This role liaises with the commercial strategy and marketing functions to develop client recommendations, demonstrate our leadership in the category, and maximize mutual volume and profits. This position reports to the Senior Director, Category Management (Cold Beverages).

RESPONSIBILITIES

• Develop and cultivate business relationships with assigned accounts’ contacts that establish KDP as the indispensable partner for all category management needs;
• Support Key Account Managers in identifying strengths, weaknesses, opportunities and threats in the beverage markets and turn them into meaningful observations & solutions to stimulate category growth;
• Work collaboratively with key internal stakeholders from Commercial Strategy or Marketing ensuring internal strategic alignment on category recommendations;
• Lead analyses collected from a range of different sources (ex. Nielsen, NPD) including also retailer databases (ex: Dunnhumby, IRI/Circana, LDIA). Identify business opportunities, risks and performance gaps (ie. distribution, assortment mix, incrementally, size, shelving, placement);
• Provide ad-hoc category management reporting, trend analysis, customized reports, and special project work directly to internal / external leaders as necessary;
• Accountable in presenting market trends and product competitiveness (4P analysis) resulting in fact-based strategies and tactics that will drive the retailers’ Category and Keurig Canada sales growth; 
• Act as a key contact between internal and external partners, representing category leadership function at appropriate internal or customer meetings;
• Analyze, prepare and present merchandising recommendations to key internal and external partners such as planograms;
• Employ critical thinking and problem solving skills to recognize and anticipate issues and opportunities by elevating analyses beyond reporting and translate insight into retail action;
• Keep abreast of developments and best practices in Category Management, pursue the knowledge needed to improve departmental capabilities and professional agility.

QUALIFICATIONS

• University degree in marketing, administration or any other relevant field;
• Minimum 3-5 years’ experience in category management in consumer goods, preferably in the food industry;
• High proficiency with Nielsen (MarketTrack, Homescan, Connect Express);
• Experience working with retailer POS/Loyalty databases (ex: Dunnhumby, IRI/Circana, LDIA) is an asset;
• Planogram management software (JDA/Blue Yonder Space planning) is an asset;
• Proficient with Microsoft Office suite (Word, Excel and Powerpoint).

COMPETENCIES

• Bilingualism;
• Excellent communication skills, both oral and written;
• Good analytical and critical thinking;
• Attention to details;
• Independent, dynamic person with excellent teamwork skills;
• Excellent time management and priority-setting skills;
• Ability to work in a constantly changing, fast-paced environment;
• Aptitude to work in a collaborative, cross-departmental work environment;
• Build easily strong internal and external relationships;
• Ability to juggle with many sources of data and synthetize information into a selling story.

Keurig Dr Pepper Canada is a leading multi-national beverage company, with offices all over the world and across Canada.  From coast to coast, Keurig Dr Pepper Canada offers a beverage for everyone, for every occasion and for all Canadians. Because of the global and national scope of the role we are recruiting for above, as well as the cross functional needs required of this role, we have determined that French & English language (written and spoken) are required. We have further evaluated that the English knowledge already required from other employees is insufficient for the performance of the duties requiring the knowledge of English and that the number of positions for which we require such knowledge is the smallest possible to ensure the effective accomplishment of our mission. 

Company Overview

Keurig Dr Pepper (NASDAQ : KDP) est une entreprise de boissons moderne ayant une vision audacieuse qui vise à offrir croissance et opportunité.  Nous opérons avec un modèle d'affaires différencié et un portefeuille de marques de classe mondiale, alimentés par une équipe talentueuse, engagée et ancrée dans nos valeurs. Chez KDP, nous travaillons avec de grandes et passionnantes marques de boissons ainsi que le système d'infusion de café une tasse à la fois no 1 en Amérique du Nord, et nous prenons plaisir à le faire! 
  
Ensemble, nous avons créé une entreprise chef de file dans le domaine des boissons en Amérique du Nord, qui offre des boissons chaudes et froides à grande échelle. Quel que soit votre domaine d'expertise, chez KDP, vous pouvez faire partie d'une équipe fière de ses marques, de ses partenariats, de son innovation et de sa croissance. Aimeriez-vous vous joindre à nous? 
  
Nous nous efforçons d'être un employeur de choix, en offrant une culture et des opportunités qui permettent à nos quelque 28 000 employés de grandir et de se développer. Nous offrons de solides avantages sociaux qui appuient votre santé et votre mieux-être, et qui assurent votre bien-être personnel et financier. Nous offrons aussi à nos employés des programmes conçus pour vous permettre d'améliorer votre croissance et votre développement professionnels, et ce, tout en nous assurant que vous vous sentez valorisés, inspirés et appréciés au travail. 
 

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! 
 
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us? 
 
We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop.  We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
 
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.