Assoc Mgr, Omni Marketing

St Paul, Minnesota Job ID 127040 Job Category Marketing Job Level Individual Contributor Position Type Full-Time

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Job Overview:

The shopper’s journey to purchase is a rapidly changing experience as the shopping environment evolves with new retail platforms, new technology, and new opportunities to grow, all of which require a seamless experience and voice to meet that shopper’s needs.  To meet this changing landscape, Keurig Dr Pepper (KDP) has created a high-performing team that integrates the eCommerce skills needed to succeed in today’s omnichannel retail environment with traditional shopper marketing expertise to drive conversion in an omnichannel world.

As the new KDP Associate Manager of Omnichannel Marketing for Target and Amazon, you will be responsible for leading the Omnichannel & eCommerce discipline for KDP within the Target and Amazon customer team. And as part of the KDP Connected Media team, you will help strategically plan and activate the Target and Amazon portion of our Integrated Brand Campaigns, with day-to-day focus on KDP’s US Refreshment Beverage (USRB) categories & brands.

The ideal candidate is data-oriented, analytically driven, and excels in strategic storytelling with a growth mindset. Someone who is ready and willing to roll up their sleeves to solve problems, celebrate success, and share learnings with cross-functional partners along the journey.

You will achieve your objectives by deeply understanding key performance metrics and strategic thinking to create joint business plans that influence key stakeholders and drive conversion to KDP products online, in-app, and in-store.

Strategic Marketing Expectations:

Think:Track and analyze key performance metrics, including sales, traffic, conversion rates, and program performance data, to create a comprehensive commerce strategy designed to drive conversion at Target and Amazon.

Collaborate: Develop collaborative partnerships with internal teams and retailer Marketing and Merchandising teams

Do: Expertly build and execute fully comprehensive omni-marketing programs to exceed key success metrics, staying within budget parameters and working cross-functionally with your agency partners. Programs will include in-store elements such as point-of-sale materials (signage), product sampling, digital media (onsite, offsite, social), and search.

Share: Proactively share best practices with peers and cross-functional partners

Be: The internal and external face of KDP’s Omnichannel team at one of the country’s most critical and fastest growing Omnichannel retailers, Target and Amazon.

Digital Marketing Responsibilities:

Shopper Marketing Expert: Leverage shopper insights, brand objectives, past program results, and customer objectives to develop and execute strategic omnichannel marketing plans for Target and Amazon

Deep Customer Expertise: Target and Amazon Platform expert at audience creation, analyzing program performance, and unlocking value-added opportunities to drive conversion of KDP products at Target and Amazon

Desired Outcome: Create world-class in-store marketing activities that drive conversion at Target and Amazon and exceed KPIs across the shopper journey

eCommerce Responsibilities:

Amazon Marketing Cloud Proficiency: Leverage Amazon Marketing Cloud and your deep customer knowledge to create winning eCommerce strategies that can be measured, tracked & optimized against key performance metrics.

Digital Shelf Expert: Deploy your deep knowledge of how the Target and Amazon algorithms work to partner with cross-functional teams to create/execute primary and secondary digital shelf strategies

Share of Voice Expert:Leverage your digital shelf expertise to continuously optimize product pages to drive visibility, search rankings, and conversion rates

Desired Outcome: Drive winning eCommerce growth at Target and Amazon

Total Rewards:

Actual placement within the compensation range may vary depending on experience, skills, and other factors
Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
Annual bonus based on performance and eligibility

Requirements:

Bachelor’s degree and minimum 3 years of shopper marketing/omni marketing/eCommerce experience.

Proven experience with omnichannel marketing, retailer ecosystems (inclusive of retail media networks) and shopper insights that delivered tangible results

Previous successful experience with Target and Amazon mandatory.

Experience in a “Fortune 500” company, pure play ecommerce retailer, or in the Consumer Packaged Goods, Beverage, Small Appliance or related industries

Well-organized, disciplined planner and leader of change

Business acumen that drives data-led opportunity and decision making

Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results

Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal

Strategic thinker with strong negotiation, presentation and communication skills

Must be completely PC proficient, able to develop his/her own oral and visual presentations, spreadsheets and general correspondence

Company Overview:

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

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