VP, Market Development( Direct Store Delivery)
Frisco, Texas Job ID 102488 Job Category Sales Job Level VP Position Type Full-TimeAs the Vice President, Market Development Direct Store Delivery (DSD), you will lead the organization accountable for enabling KDP’s DSD sales force to achieve delivery of its key executional initiatives across the entire product portfolio with excellence. This leader will work closely with the DSD Sales Operations regional leadership and cross-functional partners to implement go-to-market strategies, ensure local initiatives are aligned with the company’s overall priorities and identify new local market opportunities. Additionally, this leader will oversee a high performing team where leading with a growth mindset and holding a commitment to continuous improvement is a requisite.
What you will do:
- Lead the development, resource alignment and execution of KDP’s commercial imperatives
- Ensures DSD Region executional excellence of the following: innovation launches, POS/merchandising readiness, deployment of selling collateral, incentive programs, annual and trimester planning processes
- Collaborate with the DSD Sales Operators, Marketing, National and Regional Sales, and Headquarter Commercial teams to implement and achieve initiatives aligned with commercial imperatives and annual business plan
- Develop and maintain strong relationships with key stakeholders, including Cold DSD Partners
- Drive the evolution of KDP’s market development best practices to enhance brand visibility and market penetration of new items, execution marketing programs and strategic asset partnerships
- Monitor region performance, market trends, and adapt strategies to achieve KDP’s strategic growth imperatives
- Leads regional product and package launches and stewardship of key product life cycle processes including: SKU Rationalization, At-Risk Product, and product obsolescence
- Ensure effective cross-functional communication and alignment with company values and guiding principles.
- Manage and mentor a team of market development professionals, fostering a culture of customer obsession, inclusion, agility, and learning.
Requirements
- Bachelors Degree preferred
- Proven experience in market development or a similar strategic role within the beverage industry.
- Minimum of 10 years of relevant experience, with at least 5 years in a leadership role.
- Strong leadership skills with the ability to inspire and motivate teams.
- Commitment to the company's values and competencies, including a focus on customer satisfaction, innovation, and operational excellence
Competencies:
- Ability to lead a high-performance team, and drive and implement change in a fast paced, dynamic environment
- Ability to manage complexity and resolve challenging issues
- Exceptional communication and interpersonal skills
- Strategic Capability -. Able to deal with ambiguity, think systemically, and comprehend the larger number of variables necessary to shape longer-term strategies
- Execution Excellence - Prioritizes and drives detailed implementation. Effectively forms and executes against the strategic plan
- Learning Agility - Quickly learns and adapts. Adjusts to new information and effectively navigates change
- Character - Leads with integrity. Does the right thing and models the culture
Company Overview
Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
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