Summer 2025 Intern - Associate Brand Manager – Frisco, TX

Frisco, Texas Job ID 103769 Job Category Marketing Job Level Individual Contributor Position Type Full-Time

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Summer 2025 Intern Associate Brand Manager – Frisco, TX

Join the team at Keurig Dr Pepper and build a career with flavor! Our employees have an entrepreneurial and creative spirit. We offer tremendous opportunities for every employee to contribute and excel as part of our action-focused team.

As an Associate Brand Manager, you will analyze, develop, and implement consumer brand marketing annual plans and contribute to strategic plan development. Manage marketing budgets to reach volume and profit targets. Manage communication to field and bottlers on brand programming and successes.

Logistics:

The KDP 2025 Summer Intern Program will run from June 2, 2025 - August 8, 2025
Full-time; 40 hours per week
Monday-Friday
Hybrid Work Model

Responsibilities:

Analysis - Responsible for ongoing analysis supporting brand initiatives. Use brand, industry, and consumer information resources to identify business issues and opportunities and to develop strategic and programming recommendations to achieve brand goals. Provide timely and comprehensive analysis of objectives, execution, and future planning implications. Develop implications and program recommendations for management.
Project Management - Lead and manage designated brand initiatives. Develop objectives, spearhead programs across multiple groups, develop and communicate all consumer, bottler, and field materials, and manage agency execution. Assist in all aspects of the brand including advertising, point of sale, local programs, national sales meeting planning, frequent bottler meeting planning, and promotion development.
Consumer Expert - Ability to take consumer insights and translate them into actionable consumer-driven marketing plans. Understand and communicate the brand's unique selling propositions to key stakeholders - internal DPSG departments, field sales, bottlers, retailers, and consumers. Ensure trademark consistency in all communications.
Business Planning and Budgeting - Assist the Brand Manager in the development of the annual marketing plan, including consumer strategy, creativity, local program development, and national sales meeting and bottler meeting presentations. Own and actively manage marketing budgets, cross-functional alignment, and end-of-year budget performance. Coordinate with finance to research and adjust inappropriate budget entries.
System Communication - Communicate with the field, bottlers, and retailers to secure market approach, manage in-market activities, research/report on local market conditions, and implement programs.
Special Projects - Manage special projects as needed (e.g., PR events, market research projects, competitive sell stories).

Requirements

Four-year college degree
Actively enrolled in a 2-year full-time MBA program, with expected graduation the year following the internship (1st-year student)
Must have 3-5 years of post-undergraduate full-time work experience
Ability to demonstrate strong analytical and project management skills
Strong computer skills in Excel and PowerPoint
Ability to multi-task in a cross-functional environment
Marketing concentration is not a requirement, but a plus
Consumer packaged goods and beverage experience is a plus
Consumer research experience on the manufacturing/client side is a plus
Knowledge of the use of syndicated marketing research databases (e.g., IRI, Nielsen, household panel, MRI, SIP) is a plus

This is a hybrid model role based in our Frisco, Texas headquarters office.

Please note: This position is limited to persons with permanent right to work in the United States.

We incorporate HireVue, an automated interview tool, into our campus recruitment process. Please visit this link to learn more about HireVue and how to prepare. *We recommend checking with your campus career center for additional preparation resources such as InterviewStream, Big Interview, and more.

Company Overview

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

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Summer 2025 Intern - Associate Brand Manager – Frisco, TX

Requirements

Company Overview

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