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Senior Manager, Marketing Strategy

Frisco, TX Job ID 144524 Job Category Marketing Job Level Sr Manager Position Type Full-Time
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Job Overview:

The Marketing Strategy & Operations team is focused on developing a broad, strategic vision for Keurig Dr Pepper’s core beverage categories and identifying new growth opportunities within them. Working closely with the Senior Director of Marketing Strategy & Operations, the Marketing & Innovation leadership team, and cross-functional commercial leaders, the Senior Manager will lead the development of category growth platforms, define brand roles, influence brand prioritization, guide strategic initiatives, and develop capabilities to enable operational efficiency. She/he will drive problem-solving and opportunity evaluation, including strategic and financial analysis, and the creation of business plans for high-potential initiatives. The role will be responsible for proactively monitoring changes in the external competitive environment with progress against internal goals to determine when to adjust vs. stay the course and sharpen execution.

The ideal candidate will bring 3 or more years of management consulting experience from a leading strategy consulting firm or 7+ years in a Marketing, Strategy, or Finance function. They will provide broad, analytical, and strategic input into the KDP portfolio strategy. Blending strong internal capabilities with creative, external perspectives, the successful candidate will champion new initiatives that demonstrate breakthrough thinking.

POSITION RESPONSIBILITIES

  • Work with the Marketing & Innovation leadership team to uncover and address strategic opportunities across core KDP beverage categories (Soda, Water, Juice, Tea, Energy, etc.)

  • Partner with the Innovation team and Corporate Strategy team to evaluate KDP entrance into new/emerging categories and prioritize opportunities

  • Conduct research and analysis to shape category participation and brand investment strategies

  • Identify brand renovation opportunities across the core portfolio and prioritize opportunities based on value to KDP

  • Serve as an internal consultant, leading special strategic projects with cross-functional teams to drive swift action 

  • Serve as a steward for the company’s total portfolio performance by building expertise in all of KDP’s brands and categories

  • Drive results, define outcomes, and ensure that the category strategies are executed successfully to achieve planned business outcomes

  • Identify business questions and develop strategic, analytical, and financial frameworks to answer them

  • Synthesize complex problems into clear, actionable plans and ensure execution for success

  • Drive alignment among senior leaders

CORE COMPETENCIES

  • Experience with a leading strategy consulting firm or experience in consumer goods or retail products strongly preferred

  • Strong leadership skills, including strategic thinking, project leadership, collaboration, and influencing skills, as well as ability to manage ambiguity

  • Strong analytical thinking and problem-solving skills, with the ability to learn and adapt quickly

  • Excellent oral and written communication skills - the ability to communicate at senior leadership levels with ability to quickly gain credibility

  • Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to accomplish shared goals and manage expectations


Total Rewards:
  • Salary Range: $130,700-170,000
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility

Requirements:
  • Bachelor’s degree from an accredited US or international university in Marketing, Economics, Accounting, Business, Finance, or other highly analytical discipline (e.g., Engineering)

  • 5-7 years of experience in Strategy, Marketing, Finance, OR 3 years if in a leading consulting firm

  • Experience applying technical skills in corporate strategy and business development, financial modelling and analysis, strategic problem solving, and business plan development

  • Advanced MS Excel skills (e.g., working with large datasets, modelling)

  • Experience developing and delivering compelling MS PowerPoint presentations


Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® singleserve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law

A.I. Disclosure: 

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles.  AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members.  If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.

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