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Senior Copywriter

Frisco, Texas Job ID 100888 Job Category Marketing Job Level Manager Position Type Full-Time
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Sr. Copywriter

Liquid Sunshine is the full-service, in-house creative marketing agency for Keurig Dr. Pepper (KDP) and its 125 leading beverage brands, including Dr. Pepper, Snapple, Keurig, The Original Donut Shop Coffee, 7UP, Bai, A&W, Core Hydration, Canada Dry, Mott’s, and Schweppes. We aim to help grow KDP’s iconic and refreshing brands with equally iconic and refreshing creative communications and experiences.

Responsibilities:

  • Create culture driving, business-building brand work across any medium (film, radio, digital, social, etc.)
  • Proactively identify opportunity to tap into or incorporate the latest trends in pop culture, creativity, executional approaches, and techniques
  • Regular creation of speculative ideas and confidently present ideas and pitch new ideas
  • Lead the creative delivery of work and pitch new ideas
  • Guide the strategic direction of a project and correct a wayward brief
  • Confidently lead the production of film and photography
  • Collaborate with creative, strategists, and partners to develop content that meets brief objectives, timelines and budgets
  • People management responsibilities: peer reviewing creative work and confidently directing other

Total Rewards

Benefits:

Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at

Requirements

  • A minimum of 8+ years of experience as an Art Director (Sr, ACD or CD) or Designer at an agency, brand, publisher, or social media platform with an award winning portfolio
  • A well-grounded brand advocate with strategic understanding and creative leadership of a brand
  • Has a strong portfolio of work with recognizable campaigns and ideas you wish you'd done yourself
  • Instinctively knows what good looks like - and passionately talks about it
  • A safe pair of hands that can deliver on-brand creativity first time and can direct themselves accordingly
  • Represents the agency as the go to person for all copywriting and has a great ear for tone of voice and is hugely passionate about the role of language in forging the identify of a brand
  • Can stand in as an emergency art director
  • Can bring fresh, inspirational thinking to any brand
  • Brand, sector, and media specialties
  • Has won meaningful awards and can write case studies for awards
  • Can use seminal work to direct and inspire
  • Regular contributor to agency knowledge (sparking ideas)
  • Continuously abreast of what's happening in our industry
  • 6+ years of commercial experience across multiple agencies - though tenure is a guide

#LIHybrid

Company Overview

Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity.  We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! 

 

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us? 

 

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop.  We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. 

 

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. 

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