Manager, Marketing Capabilities

At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.

The Marketing Capabilities Managerplays a critical role in helping to analyze,develop andimplementthe annualCapabilitiesplan; executing the plan with excellence by onboarding all Marketing new hires, leading culture-building initiatives, leading the internship program, and raising the functional-specific capabilities of the KDP Marketing organization. This individual will report into the Senior Manager, Portfolio Initiatives. The ideal candidate will bring 5+ years of progressive marketing or brand experience and a self-starter leadership style that fuses inspiration with a passion for making a difference.

Thisrole is based attheKDP Frisco,TXofficelocationwith sometravel required during high periods of recruitment

KEYRESPONSIBILITIES:

• Deploy a generalmanager mindsetto lead intern recruiting efforts,theMBAMarketing internship program,newhireonboardinginitiatives, and Marketing training and development
  • Lead the development and execution of key learning strategies to build capabilities and sustain a team of high performers
  • Lead the evolution of digital capabilities across Marketing by building digital competencies quickly to ensure teams are staying current on industry trends 
  • Help support Marketing onboarding initiatives to ensure team members get up to speed and working quickly towards key objectives
  • Help drive team engagement by supporting the rollout of culture charter initiatives
  • Help drive and maintain theuniqueKDPculture; ownyour personaldevelopmenttogrowinour organization
  • Inspireotherstotake actionthrough authenticleadership,passion, and a commitmenttowinning

• Lead Intern Recruiting Efforts, specifically the MBA Marketing Internship
  • Lead overall strategic direction of the MBA Marketing Internship program
  • Identify robust recruiting strategy and approach; including identifying target schools, organizing engagement multi-point engagement sessions (info sessions, coffee chats, etc.), leading the team through the application assessment phase 
  • Build relationships with advisors and MBA students at school
  • Leverage internal and external insights, translating them into actionable MBA recruiting plans
  • Lead participation in early engagement opportunities
  • Identify and recruit top MBA-level talent: screen applications, review resumes, evaluate HireVue, facilitate 2 rounds of interviews, and extend offers
  • Develop an engagement and robust 10-week summer internship program; engaging with Brand to develop projects, assign projects to students, lead onboarding experience, provide updates to leads and Marketing Leadership team on program throughout summer, coach interns and leads as needed based on feedback; culmination in leading through extending final offers

• Deliver Innovative Training Curriculum That Drives Action and Addresses KDP Marketing Skill Gaps
  • Lead the design, development, implementation and evaluation of internal KDP Marketing learning and development programs that support organizational objectives
  • Adapt and customize existing curricula to meet the needs of the team; lead training initiatives and conduct training for the Marketing team on an ongoing basis
  • Drive organizational and customer engagement, alignment and excitement for training curriculum

• Execute the Marketing Capabilities Breakthrough Strategy with excellence 
  • Developstrong commercialknowledgeandbusinessacumento support annual Capabilities strategy planning
  • Encourage organizationaland customerengagement,alignmentand excitementforannualplans

• Encourage Organizational Excitement and DriveEngagementthrough Communication Strategy& Messaging
  • Be thestewardof theKDPbrand and ensure all candidate-facing and on-campus communication, onboarding, culture and training initiatives alignwith theoverallMarketing Capabilities strategy
  • Drive accountability, participation and engagement across the KDP Marketing team to sustain behavior change and skill implementation
  • Use entrepreneurialthinking tofind newand betterwaystoaccomplishgoals

• Measure Success
  • Lead post-launchanalysesforMarketing Capabilities key initiatives; creating metrics to measure success and/or to serve as guidelines to adjust plans to deliver against growth agenda; key metrics include surveys, focus groups, roundtable discussions, etc. 
  • Own and manageportions of the Marketing Capabilitiesbudgetworking withexternal and internal partners, including finance to deliver on target
  • Sethigh performancestandards,measureforsuccess, andadjustplanstodeliveragainstgrowth agenda

• Bachelor’s degree with a minimum of 3-5 years of experience in Marketing or related field

• Strong projectmanagementskills, and written and verbal communication skills

• CPG/Beverage experience from a Fortune 500 CPG corporation a plus

• Experience with campus recruiting and/or leading team training and development is a plus