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Manager, Licensing Strategy and Analysis

Frisco, Texas Job ID 101346 Job Category Strategy Job Level Manager Position Type Full-Time

At Keurig Dr Pepper, our vision is to make available a beverage for every need, anytime, anywhere. 

We are currently looking for a Manager, Licensing Strategy and Analysis.  The licensing team is at the core of that vision, amplifying our route-to-market advantage by utilizing both company-owned distribution and the licensed bottling networks (Pepsi, Coke, and Independent bottlers) to ensure KDP efficiently and effectively gets its products everywhere consumers expect it. Working with the Director of Licensing Strategy and Analysis, Vice President of Licensing, and a cross functional leadership team, the Manager, Licensing Strategy and Analysis will play a key role in optimizing KDP’s route-to-market through comprehensive strategic evaluation, current state licensing rights identification, bottler performance and financial analysis, and distributor M&A support. This role will also be responsible for proactively monitoring changes in the external environment to continually inform and adapt KDP’s route-to-market strategy.

This position is based at our HQ in Frisco, TX and will have a hybrid schedule (3 days in the office and 2 days from home)

Position Responsibilities

  • Analyze KDP’s current route-to-market by geography and trademark to further understand opportunities to improve efficiency, effectiveness, and alignment with organizational goals
  • Support the delivery of route-to-market opportunities by managing the end-to-end process and cross-functional alignment
  • Develop future state distribution blueprints to quickly and comprehensively enable the launch of new brands across categories
  • Support distributor M&A through the identification, analysis, sizing, and vetting of opportunities
  • Implement the tools, technologies, and processes required to enable a dynamic licensing team with proactive decision-making capabilities


  • Bachelor’s degree from an accredited US or international university
  • 4+ years of relevant work experience
  • Demonstrated history of professional, academic, and personal excellence
  • Advanced knowledge of Microsoft Excel and PowerPoint
  • Ability to travel up to 10%



  • 4+ years at a leading CPG company in an analytical function (e.g., strategy, finance, marketing) or 2+ years of management consulting experience
  • A Master’s Degree in Business Administration

Company Overview

Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity.  We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! 


Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us? 


We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop.  We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. 


Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. 


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