Manager, Channel Strategy

The Channel Strategy & Commercialization team is responsible for leading the development of annual and long range (3-Year) channel-specific strategic plans and all commercialization efforts in support of the Warehouse Direct (WD) Cold business unit, which includes all Keurig Dr Pepper brands across Juice, Apple Sauce, & Mixer categories (e.g. Mott’s). This role will have direct responsibility for Small Format channels (including but not limited to Drug, C-Store, Dollar) and will serve as the primary intersection (lead) between Supply Chain, Marketing, Sales & Commercial teams. This individual will translate brand and category plans into highly effective commercial selling tools and solutions that deliver on channel-specific opportunities to drive profitability and sustainable growth. As part, you will lead the cross-functional development of annual commercial playbooks that provide specific selling materials & direction by category for your respective channels. Finally, this individual will manage efforts to execute priority channel initiatives, monitor performance, and work directly with the selling organization to address opportunities/gaps with new plans of action as needed.

Position Location: Frisco, TX or Burlington, MA (Hybrid role 3 days in the office, 2 days work from home)

Reports To: Director of Channel Strategy & Commercialization – Juice, Sauce, & Mixers

Responsibilities

• Support the annual cross-functional planning process to develop commercial playbooks by category / channel, to be delivered & presented at the annual Keurig Dr Pepper National Sales Meeting. Inclusive but not limited to:
  • Category insights & strategies
  • Consumer insights & brand plans
  • Innovation launches
  • Consumer programs & execution
  • Channel insights & strategies
  • RGM priorities (price-pack initiatives)
  • Selling priorities & sources of growth (inclusive of KPI’s)
  • Selling materials & “look-of-success” clarity
• In partnership with Marketing, coordinate and develop materials for annual Voice-of-Customer (VOC) meetings with select retailers to present & receive early feedback on multi-year innovation pipelines and priorities
• Provide commercial expertise & input to Marketing teams on all innovation & consumer programs to ensure channel/customer specific considerations & requirements met
• Identify channel/customer specific opportunities for profitable growth and lead internal actions to deliver (shopper insights, selling materials, commercialization of new price-packs, etc.)
• Lead new price-pack commercialization projects through the Keurig Dr Pepper Stage Gate process to ensure effective and timely execution of gate requirements (feasibility assessment, development, commercialization, & launch of new packs)
• Develop merchandising solutions to enable best-in-class displays in retail (shoppable pallets, shippers, supporting point-of-sale)
• Support sales teams in the preparation & delivery of Joint Business Planning (JBP) meetings with retailers (customized insights & selling materials, samples, in-person attendance & presentation responsibilities as needed)
• Play a leadership role within your channels. Act as the primary point of contact for the selling organization.
• Continuously drive best practices for the retail channel to identify opportunities, improve processes & tools, and enable selling effectiveness

• Minimum 5 years of Sales, Marketing, and/or Commercial experience
• Experience in consumer goods (CPG) or retail products strongly preferred, and beverage industry knowledge a plus
• Bachelor’s degree from an accredited US or international university
• Self-motivated and driven with the ability to work independently in a fast-paced and changing environment
• Strong analytical thinking and problem-solving skills with excellent communication skills (ability to simplify the complex and provide clarity across written, oral, & visual communications)
• Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to manage expectations and accomplish shared goals
• Strong project management skills, ability to take initiatives from concept to execution
• Familiarity and ability to leverage IRI/Nielsen, Numerator, & other 3rd party data sources for insights & selling stories a plus
• High proficiency with all Microsoft Office applications (Outlook, PowerPoint, Word)

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.