Director of DSD Digital Sales Excellence

Director,  DSD Digital Sales Excellence - Frisco, TX

Position Summary: Reporting to the VP Analytics & Operations, the Director of DSD Digital Sales Excellence will have the exciting role of leading the continued installation of our current Modern Sales Professional (MSP) Toolkit dedicated to our 2000+ DSD frontline sales team members. Simply stated, the North Star for this role is to digitally advantage DSD frontline sales associates to sell smarter, service better, more seamlessly. This leader will drive scaled adoption of our current Modern Sales tools with 3 primary focal points: 1) order accuracy, 2) selling with insights, 3) leveraging image recognition. The ideal candidate will be a mix of leader, strategist, planner, analyst, technologist, and change agent. This is an exciting, fast-paced, high visibility and impact role for the right leader.

Critical focus areas include:

Toolkit Stewardship:

• Leverage your DSD frontline know-how, insider feedback, GM mindset, technical and analytical skills to blueprint & drive product enhancements, focused on our current Modern DSD Selling Toolkit.
• Experiment with AI to deploy POCs dedicated to removing cognitive load & creating room (time) to sell, and selling more effectively by tailoring to local market and store conditions.
• Navigate with team including IT and 3P resources, to deliver enhancements, monitor & iterate to ensure rollout success and value delivery.
• Be ready to pivot should any material counter-signals or learnings come during the rollout process.

Team Leadership:

• Shape a winning team and culture.
• Leverage your experience and network to draft and develop the right players.
• Onboard swiftly and ensure connectivity & swim lane clarity to ensure workstreams run symbiotically and in parallel—maximize synergistic effects while avoiding costly rework.
• Celebrate successes and continue to iteratively learn & tune team operating model for impact.

Data, Analytics & Value Measurement:

• As the field continues to adopt and evolve, continue to advance the required underlying modern selling data model as well as associated analytics.
• Continuously prove value by tracking behaviors, execution and financial metrics. Leverage analytics to guide where changes may be needed (hot spots across the country, POC having intended effect, etc.) refine further leveraging qualitative feedback from super-users in the field.

Cross Functional Navigation & Leadership Influence:

• Wire up & down stream to ensure alignment to any new initiatives or changes being made to SOPs & focal points.
• Intake and pivot to stakeholder feedback as changes are being adopted and tuned.
• Garner buy-in from senior leadership on any support needed with an anticipated estimate of value to be created, especially ahead of any major changes.
• Ensure tech and 3P stay aligned to not just the what, but the why with an eye towards the future to ensure minimal re-work required.

Partner with OCM (Change Management):

• Install belief and a challenger selling mindset across the ~2000 frontline DSD sales team members.
• Collaboratively strategize the how and evolve the change management plan as it is tested in field with change champions and power users.
• Maniacally focus on ensuring that the MSP toolkit is meeting the needs of helping the frontline – sell smarter, service better, more seamlessly. Your best change lesson may come from the most overt nay-sayers – involve them early and ensure to intake feedback.

Ad Hoc Wherever Needed:

• There will be scenarios that come up that are impossible to capture fully in a job description. Get ready to roll-up your sleeves and commit to going All-In to help remove roadblocks and drive the success of our DSD frontline MSP toolkit

• Salary Range: $155,500 - $175,000 / year
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Required Qualifications:

• Must be willing to travel about 50% of the time
• Bachelor's Degree in realted field

Product Management & Hard Skills

• Proven experience rolling out new DSD digital tools with track record of value creation
• The ability to think strategically, prioritize swiftly, and tactically engage to problem-solve
• Expert Excel (i.e. engineering & finance like) and PowerPoint skills (i.e. consulting like)
• Experience Leveraging Data Management and Visualization Tools: Alteryx, PowerBI, SQL, etc.

Leadership & Team Management

• Agility, Accountability, Urgency - willingness to do whatever it takes to drive modern DSD frontline selling success
• Incredibly high EQ and influencing skills across all levels of an organization from senior management (C-Level) to the frontline
• 10+ years of experience, including building & guiding a team, successfully governing 3P resources, and fluidly navigating highly matrixed organizational models

DSD & Technical Experience

• Direct DSD Experience – especially rolling out tech solutions to frontline sales teams
• Familiarity with Agile Tech Development Method

Ideal Qualifications:

• Experience leveraging AI (Co-Pilot or other) to design Tools for the Frontline

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure: 
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles.  AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members.  If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.