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Creative Director - Copy

Frisco, Texas Job ID 97748 Job Category Marketing Job Level Director Position Type Full-Time
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Creative Director-Copy

Liquid Sunshine is the full-service, in-house creative marketing agency for Keurig Dr. Pepper (KDP) and its 125 leading beverage brands, including Dr. Pepper, Snapple, Keurig, The Original Donut Shop Coffee, 7UP, Bai, A&W, Core Hydration, Canada Dry, Mott’s, and Schweppes. We aim to help grow KDP’s iconic and refreshing brands with equally iconic and refreshing creative communications and experiences.

Responsibilities:

  • Create culture-driving, business-building big brand work from mass broadcast film and web video, to targeted social and influencer campaigns, to attention-getting activation, and retail sponsorship programs 
  • Lead and review the work of the creative teams; guiding and inspiring the teams and developing their talents
  • Partner with strategy on both small and large projects, harnessing brand design, copy, art, and digital technology            
  • See your ideas through from concept to execution, working with producers, project managers and other internal and external partners to execute with brilliance
  • Collaborate with the Brand Design group to bring to life ideas in print, OOH, digital, retail, and social as needed         
  • Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
  • Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
  • Oversee the presentation of final concepts, and obtain approvals for deliverables                                           
  • Proactively identify opportunities to tap into or incorporate the latest trends in pop culture, creativity, executional approaches & techniques, and broader inspirations, innovations and interruptions

Ensure high performance results of your team by:

  • Fostering a culture of trust and wellbeing that prioritizes the team and values employee contributions
  • Driving a shared vision with clear goals and accountability, supported by regular conversations to maximize talent
  • Embracing diverse perspectives to foster innovation, learning from both successes and failures
  • Establishing a safe environment where team members are motivated, heard, and aligned with clear expectations

Total Rewards

Benefits:

Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at

Requirements

 

  • A minimum of 12 years of experience as a creative (Copywriter, ACD) at ad agency, brand, publisher, or social media platform with an award winning portfolio.
  • A well-grounded brand advocate with strategic understanding and creative leadership of a brand
  • Has a strong portfolio of work with recognizable campaigns and ideas you wish you'd done yourself
  • Instinctively knows what good looks like - and passionately talks about it
  • A safe pair of hands that can deliver on-brand creativity first time and can direct themselves accordingly
  • Represents the agency as the go to person for all art direction and has a great eye for design and aesthetics, and is hugely passionate about art direction and design craft of our industry
  • Can bring fresh, inspirational thinking to any brand
  • Brand, sector, and media specialties
  • Has won meaningful awards and can write case studies for awards
  • Can use seminal work to direct and inspire
  • Regular contributor to agency knowledge (sparking ideas)
  • Continuously abreast of what's happening in our industry

#LIHybrid

Company Overview

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! 
 
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us? 
 
We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop.  We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
 
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

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