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Associate Manager, Corporate Events

Frisco, Texas Job ID 97427 Job Category Marketing Job Level Individual Contributor Position Type Full-Time

Associate Manager, Corporate Events

Frisco, Texas

At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.

KDP is seeking an experienced corporate event planning professional to fill the role of an Associate Manager, Corporate Events on the Corporate Events and Business Travel Team.  This position contributes to company growth by creating and executing national brand sponsorship events, domestic/international sales incentives, and ELT-level corporate meetings for over 11,000 internal and external customers annually.  

This associate will be responsible for assisting the manager in the development and execution of strategic planning initiatives through priority events that bring impact across business units and/or brand portfolios.  They will collaborate, communicate, and interact with stakeholders, customers and suppliers to maximize the event execution and effectiveness.  This role requires significant ‘customer first’ orientation, strong project management, keen attention to detail and ability to effectively manage multiple priorities.  An ideal candidate will actively seek to contribute to a best-in-class team on a daily basis and demonstrates high personal levels of judgment, drive and influence. 

This is a hybrid with 3 in-office days each week and based at our new Frisco, TX headquarters. This role requires 10% travel including extended overnight stays 4-9 days.


Event Skills: Strong understanding and vast experience within the corporate event management industry to design, develop, and execute sponsorship events, domestic/international sales incentives, and ELT-level corporate meetings.

  • Development of program structure/elements for assigned corporate events (planning lead or planning team member) based on key brand initiatives and marketing objectives
  • Demonstrates strong understanding of the event management industry, including dynamic of working with sponsorship partners, hotels, F&B vendors, AV vendors, transportation providers, international destinations/suppliers and understands the workings of Corporate Travel.​
  • Plan all or various facets of events which may include sourcing, RFP’s, negotiations, site inspections, contracting, program communications, F&B, transportation, VIP requirements, registration, audio/visual production, product/brand provisioning, and post event evaluation process, etc.
  • Ability to leverage KDP custom technology in full capacity and develop outputs like registration websites, event apps, and reporting, etc.
  • Evaluate and recommend program structure changes or enhancements for continuous improvement.

Project Management: Employs general manager mindset to define project vision and direction. Has the ability to own, create and manage event processes, timelines, vendors, and budgets. Manages and motivates cross-functional teams and suppliers to elevate events.

  • Takes lead role for project, coordinating the efforts of others planning members and agency vendors and required to collaborate cross-functionally with internal stakeholders such as sales, marketing, legal, risk, etc.
  • Has the awareness to change communication styles to be most effective
  • Ability to identify and prioritize critical projects/tasks and keep team on task to meet deadlines
  • Ability to explain plans/ideas in motivational terms and persuade others of the benefits of recommendation; demonstrates that potential objections have been taken into consideration and addressed proactively

Negotiation & Partner Management: Ability to participate in negotiation strategy to achieve best value and maximize savings.  Capable of leveraging new and existing partners to get the best output from them and hold them accountable.  ​

  • Identify strategic partners and participate in negotiations that drive value​
  • Able to articulate expectations and shape scope for suppliers (create RFPs, etc.)​ and ability to spot issues
  • Full management of vendor financials, including negotiation of work and tracking to contractual terms​
  • Direct written and verbal communications with internal/external suppliers including procurement, graphics, hotels, destination management companies, and third-party travel suppliers.

Financial Acumen: Ability to manage complex budgets over $1MM within technology platform, accurately reconcile spending and spot opportunities for added value and savings.

  • Understands the value of all elements within a budget, so that elements can be changed or removed based on their priority to the event or project​
  • Ability to create win-win situations when necessary to ensure that budget approvals are maintained or increases in spend are justified and approved​
  • Full management of vendor financials, including tracking to contractual terms and ability to change scope of work to suit the parameters of the budget​
  • Ability to analyze and document deviations in financials, and recognize when they require visibility/escalation

Total Rewards


Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at


Required Skills

  • Bachelor’s degree required
  • 3-5 years’ experience in Corporate meetings/incentives/sponsorship events
  • CMP Preferred
  • Prior experience with Cvent, OnArrival and CrowdCompass preferred
  • Strong oral, written and presentation skills with different management levels
  • Excellent project management and leadership skills
  • Negotiation experience

Company Overview

Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity.  We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! 


Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us? 


We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop.  We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. 


Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. 


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