Associate Manager, Consumer Insights

Frisco, TX Job ID 142031 Job Category Marketing Job Level Individual Contributor Position Type Full-Time

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Job Overview:

At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.

The Consumer Insights Associate Manager, Dr Pepper, Crush & Schweppes is responsible for ensuring the voice of the consumer informs business decisions across some of KDP's most iconic flavored CSD brands. Reporting to the Senior Manager, Consumer Insights, this role will support the development of consumer, category, and consumption insights that drive growth across the portfolio.

The Associate Manager will partner closely with Brand Marketing, Innovation, Commercial, and Analytics teams to deepen understanding of consumers, identify growth opportunities, and help shape brand and innovation strategies. This role will also play a key role in managing KDP's beverage consumption tracking capabilities, helping uncover shifts in consumer behavior, occasions, and category dynamics that inform future business decisions.

Specific responsibilities include:

Support the consumer insights agenda across Dr Pepper, Crush, and Schweppes, including brand strategy, innovation, communications, and portfolio initiatives.

Develop expertise in consumer occasions, need states, and category dynamics to identify opportunities for brand growth and consumer recruitment.

Lead the management of KDP's beverage consumption tracking program, synthesizing findings into actionable implications for brands and categories.

Integrate primary research, syndicated data, consumption tracking, marketplace trends, and competitive intelligence into clear, compelling recommendations.

Partner with cross-functional teams to identify opportunities to leverage emerging methodologies, AI-enabled tools, and advanced analytics to deepen consumer understanding and accelerate decision-making.

Contribute to the identification of emerging consumer needs, whitespace opportunities, and future growth platforms across the flavored CSD portfolio.

Key Responsibilities

Be Part of a High-Performing Team

Bring a collaborative, growth-oriented mindset to help drive business performance and consumer-centric decision making.

Build strong relationships across Brand Marketing, Innovation, Commercial, Analytics, and Consumer Insights teams.

Demonstrate curiosity, initiative, and a desire to continuously learn and expand expertise across brands, categories, and consumers.

Contribute positively to team culture while helping elevate the impact of Consumer Insights across the organization.

Drive Growth Through Consumer Understanding

Support Brand and Innovation teams in developing long-term growth strategies and annual business plans.

Identify opportunities to recruit new consumers, strengthen brand loyalty, and increase consumption across key occasions and need states.

Help uncover emerging trends, whitespace opportunities, and evolving consumer needs that can inform future growth strategies.

Leverage consumption tracking and marketplace insights to identify shifts in behavior and opportunities for portfolio growth.

Deliver Insights That Drive Action

Translate consumer, category, and marketplace understanding into recommendations that influence brand, innovation, and commercial decisions.

Develop clear and compelling insight stories that inspire action among cross-functional stakeholders.

Partner with internal teams and external suppliers to execute high-quality research that answers critical business questions.

Ensure consumer understanding is embedded throughout the decision-making process.

Advance Consumer Understanding

Support the development and implementation of innovative research approaches that elevate consumer understanding and business impact.

Explore and apply AI-enabled tools, emerging methodologies, and advanced analytics to accelerate learning and improve decision-making.

Continuously seek new ways to integrate multiple data sources into richer consumer understanding and stronger business recommendations.

Champion Our Brands

Serve as a passionate advocate for Dr Pepper, Crush, and Schweppes, helping teams understand the consumers, occasions, and experiences that drive brand growth.

Drive engagement behind consumer insights and growth opportunities to help align teams and accelerate action.

Measure Success

Demonstrate strong project management and execution skills while delivering against business priorities.

Maintain high standards for analytical rigor, strategic thinking, and actionable recommendations.

Continuously seek opportunities to improve how insights are generated, shared, and applied across the business.

Characteristics of Success

PASSION

People with an infectious spirit who are passionate about beverages, consumers, brands, and winning in the marketplace.

CONSUMER CURIOSITY

Naturally curious individuals who seek to understand consumers, culture, and category dynamics at a deeper level. They ask thoughtful questions, challenge assumptions, and uncover opportunities others may miss.

STRATEGIC THINKING

Individuals who can connect consumer understanding to business opportunities and translate insights into action.

DATA-DRIVEN DECISION MAKING

People who enjoy working across multiple data sources and can uncover meaningful patterns that drive business growth.

LEARNING AGILITY

Individuals who embrace new technologies, methodologies, and ways of working. They are excited to learn, adapt, and continuously build new capabilities.

COLLABORATIVE PARTNERSHIP

Strong team players who build productive relationships, influence without authority, and work effectively across functions.

DRIVE FOR IMPACT

Self-motivated individuals who take ownership, move with urgency, and are committed to delivering meaningful business results.

Total Rewards:

Salary Range: $76,400-$115,000
Actual placement within the compensation range may vary depending on experience, skills, and other factors
Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
Annual bonus based on performance and eligibility

Requirements:

Bachelor’s degree or MBA from an accredited institution, major in Business, Marketing, Market Research, Psychology, Sociology or related field.

3+ years of consumer market research experience, to include study design, management

10-15% travel may be required based on business needs.

Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.

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