Manager, Pricing & Trade Strategy

As the Manager –Price & Trade Strategy, you will own the pricing and promotional strategy for Keurig’s Away From Home (AFH) business in the Office Super Store channel. This role will be a critical piece in helping to shape future AFH strategy by working directly with our AFH sales team and customers to maximize growth and drive efficiency in our trade investments.  In addition, you will own the point of sale (POS) and key performance indicator (KPI) reporting that is used to evaluate business trends on a weekly basis and reviewed extensively with the AFH leadership team. In this role, you will develop a deep understanding of the competitive landscape at each key account and work cross-functionally with Sales, Commercial, Marketing, Finance, and other functions to develop optimal pricing and promotional programming aimed at hitting annual operating plan (AOP) metrics. This is an exciting time to join the team in a growing category for KDP that will have significant impact on the multi-year strategic growth plan for the Total US Coffee Business Unit.

What you will do:

• Partner with Product teams to develop appropriate price positioning within category value tiers for each brand/trademark. Ensure price positioning is properly aligned with brand identity and relative to competitive set within the marketplace.
• Manage the Trade Review Board process for all key decisions pertaining to pricing approvals and promotional spend.
• Analyze both in-market data as well as research data to understand the impact of various price points and promotional tactics to our business and provide recommendations to senior management to improve results.
• Own weekly POS and KPI reporting process, including weekly share out to the AFH Leadership Team. 
• Create annual and long-term retail strategies that maximize the System’s ability to capture value built upon a strong understanding of the behavior of both consumers and distributors. Strategies are inclusive of price points, program incentives (growth, new account acquisition, beverage consumption), distributor margin expectations and Keurig System value chain requirements.
• Incorporate AFH go to market strategy into annual sales planning process - volume, price/mix, trade rate goals by customer and brand. Own the creation of goals ensuring integration into planning and budgeting platforms (Demantra, Hyperion, Price/Pack planning tools).
• Understand the financial profile of our product portfolio including key drivers of profitability, and partner with the product team to optimize potential changes to the product portfolio
• Partner with Finance to provide senior leadership an objective perspective on whether a request is coherent with the marketplace, consistent with commercial strategy and meets required financial thresholds.
• Work with broader HQ Revenue Growth Managers to ensure process compliance and controls are met.

• Ensure high performance results of your team by:

  • Fostering a culture of trust and wellbeing that prioritizes the team and values employee contributions
  • Driving a shared vision with clear goals and accountability, supported by regular conversations to maximize talent
  • Embracing diverse perspectives to foster innovation, learning from both successes and failures
  • Establishing a safe environment where team members are motivated, heard, and aligned with clear expectations