Senior Brand Manager in Plano, TX at Keurig Dr Pepper

Date Posted: 12/2/2019

Job Snapshot

Job Description

At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.

As a Senior Brand Manager, you are responsible for defining strategies and building annual consumer brand marketing plans by understanding the consumer’s needs to drive relevance and loyalty to our brands.  This person will report into the Director, Brand Management.  The ideal candidate will bring 7+ years of brand management experience and a leadership style that fuses inspiration with a passion for making a difference.


  • Lead a High-Performing Team
    • Deploy general manager mindset to drive business strategies and position us for success. Leverage strong commercial knowledge and financial acumen to deliver annual operating plan.
    • Lead key aspects of short term and long term brand strategy, communications, and initiatives by defining and refining brand fundamentals, overall equity, brand guidelines, and architecture for the brand they are responsible for.
    • Inspire others to take action through authentic leadership, passion, and commitment to winning.
  • Deliver Consumer Insights That Drive Action
    • Analyze insights, brand tracking data, sales information, projections, and other meaningful information to determine the profitability and viability of new and existing programs. 
  • Drive Consumer Engagement Through Communication Strategy & Messaging
    • Recommend marketing support plans for the brand; develop creative briefs to reflect brand strategy and coordinate promotions and advertising efforts for the brand.
    • Lead significant, high visibility brand initiatives, including strategy development and execution as relates to brand/marketing.  Includes a strong communications strategy and execution component.
  • Champion Our Brands and Drive Alignment Across the Organization
    • Drive alignment behind the brand strategy with senior management and key commercial stakeholders.
    • Responsible for consulting with cross-functional partners and driving alignment across the organization.
    • Participate in key sales and marketing presentations.
  • Measure Success
    • Exercise critical thinking to set high performance standards, measure for success, and adjust plan to deliver against growth agenda.
    • Lead post-launch analyses for cross-brand initiatives (with support from brand teams and cross-functional partners).
    • Work with Finance to lead budget consolidation, gain visibility to monthly brand P&L and track progress against AOP objectives.


  • PASSION:  People with an infectious spirit who are passionate about beverages, our consumers, our brands, our customers, and winning.
  • ENTREPRENEURIAL SPIRIT: People who are inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters new ideas.    
  • DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.
  • CHANGE AGENTS: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, and lead the change.
  • DATA-DRIVE DECISION-MAKERS:  Ability to scan the environment, remove barriers, recommend solutions, and leverage sound business judgment and analytics to make bold decisions.
  • INSPIRATIONAL LEADERS:  People who can inspire others to take action through authentic leadership, passion, and commitment to winning. Committed to coaching, challenging, and developing others. Great at the “What” and the “How”. Team vs personal gains.


  • MBA or related Master’s degree preferred
  • 7 years of brand marketing/brand management experience with 5 years of CPG/Beverage experience from a Fortune 500 CPG corporation
  • Strong project and people management skills
  • This role is based at the KDP Plano, TX location and relocation to the Plano area is required.

Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.