National Account Executive in Bakersfield, CA at Keurig Dr Pepper

Date Posted: 2/4/2020

Job Snapshot

Job Description



Responsibilities

  • Cultivate and maintain effective business relationships with key Channel retailer merchant team, internal key stakeholders such as KDP operations, various Routes to Market, Brand Leads and the KDP leadership team.
  • Develop short and long term joint business plans (JBP) for given accounts in conjunction with internal support teams including Revenue Growth Management, Shopper Marketing, Shopper Insight, Finance, Category Management as well as external stakeholders such as Bottlers/Distributors and Allied Brand Partners.
  • Entrepreneurial spirit, assertive, and an individual that will lead and be accountable for results.  Portray thought leadership across all facets of the business and drive Commercial Team cohesiveness.
  • Manage promotional processes from the planning stage, to development, to execution, ensuring all retailer timelines are met, deliverables are executed, and communication is timely to internal parties and the retailers.
  • Effectively manage promotional plans within assigned trade budget to optimize net sales and margin
  • Customize marketing big bet and/or retailer specific programs to facilitate brand building and volume growth within the retailer.
  • Sell and effectively communicate key initiatives to bottler/distributor decision makers, ensuring alignment and execution of internal strategies and the JBP.
  • Utilize internal, syndicated and POS data to identify opportunities and adjust plans to meet and exceed annual goals and objectives.

Core Competencies

  • Builds Trusting Relationships- Uses appropriate interpersonal styles to establish effective relationships with customers and internal partners; interacts with others in a way that promotes openness and trust and gives them confidence in one’s intentions.
  • Decision making- Identifies and understands issues, problems, and opportunities; compares data from different sources to draw conclusions; uses effective approaches for choosing a course of action or developing appropriate solutions; takes action that is consistent with available facts, constraints, and probable consequences.
  • High Impact Communication- Clearly and succinctly conveying information and ideas to individuals and groups in a variety of situations; communicating in a focused and compelling way that drives others’ thoughts and actions.
  • Managing Work- Effectively managing one’s time and resources to ensure that work is completed efficiently.
  • Sales Disposition- Demonstrates the traits, inclinations, and outlooks that characterize successful salespersons; exhibits behavioral styles that facilitate adaptation to the demands of the sales operations role.
  • Sales Negotiation- Effectively explores alternatives and positions to reach mutually beneficial sales agreements that gain customers’ acceptance and commitment.
  • Sales Opportunity Analysis- Understands and utilizes economic, financial, industry, and organizational data; accurately diagnoses customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.
  • Work Standards- Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed.
  • Risk Taking- Initiates action that tries to achieve a recognized benefit or advantage when potential negative consequences are understood keeping in mind calculated risks by gathering information to understand probability of success, benefits of success, and consequences of failure


Requirements

  • Bachelor’s degree from an accredited institution 
  • 5 years of CPG sales, or sales support experience in National Accounts
  • Minimum 2 years’ experience using IRI, Nielsen Scantrack, or other syndicated data
  • Highly Proficient in using MS Office products such as PowerPoint Word and Microsoft Excel
  • Strong Financial/Economic Acumen. Minimum 5 years’ experience in managing account trade budgets

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