Digital Content Marketing Co-op in Burlington, MA at Keurig Dr Pepper

Date Posted: 10/29/2019

Job Snapshot

Job Description

As the Digital Content Marketing Co-op, you will play a supporting role in execution of account specific digital marketing projects and programs. You will be the primary support role for the digital shelf team. Your ultimate goal is to help manage execution of the retail partner’s digital shelf. Activities including, but not limited to digital product merchandising, management of customer review programs, price auditing, and catalog upkeep by retail account.  You will need to possess detail oriented program/project management skills in order to manage the volume of digital shelf activity across a dozen tier 1 retail customers. This opportunity with Keurig Dr. Pepper will allow you to gain invaluable experience working on top retail accounts such as Amazon, Walmart and Target in helping to manage the digital shelf for premier brands such as Keurig, Green Mountain Coffee Roasters, Laughing Man Coffee, Caribou Coffee, and more. 

The position will be based in our Burlington, MA office, and reports to the digital shelf lead.  The co-op program will run from January, 2020 - July, 2020.

What you will do:

  • Audit websites and log tickets for catalog inaccuracies or brand violations
  • Ensure that Keurig online best practices are adhered to and shared with the partner and sales team.
  • Track/audit all digital shelf components and digital programs to check for brand messaging and alignment, product availability, pricing, promotion, and product information; identify opportunities and action plans
  • Daily Walk-The-Store Top 30 Product Pages for top 7 accounts. Submit any necessary tickets to correct catalog attributes (Title, Bullets, Size Name, Flavor Name, Count), Variation/Twister, remove inappropriate 3P listings, ensure enhance content is functioning)
  • Track and report against 3P marketplace issues on Log and Audit results and Tickets filed
  • Perform competitive audit by retailer website.
  • Perform external QA on all digital programs executed retail partners online; coordinating as appropriate with other internal and external partners.
  • Identify new content opportunities
  • Support the weekly shopper marketing communication process to the sales team around upcoming activations and developments to the annual plan.
  • Ensure Customer Ratings & Reviews syndication feeds are updated and live on all retailer websites.


 What you must have:

  • Excellent organizational skills and passion for digital marketing
  • Excellent oral, written and interpersonal skills
  • Positive attitude and professional demeanor.
  • Ability and enthusiasm for acquiring new skills and knowledge.
  • Highly developed analytic and problem-solving skills.
  • Exercises good judgment; understands when to involve others in the decision-making process.
  • Ability to work well independently and with a team.
  • Exceptional organizational skills and attention to detail; able to shift priorities quickly and remain calm and focused under pressure; able to manage multiple projects/requests and meet deadlines.
  • Working knowledge of MS Office; comfort with the Web, mobile and social sites.
  • Self-motivated and detail oriented with the ability to lead thinking in a fast-paced and changing environment.

Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.