Digital Shelf Specialist

Digital Shelf Specialist

30 Eglinton ave west, Mississauga, ON

Full-time, permanent

3 days on site or as needed 

Key Responsibilities:

DTC Website Management:

• Oversee and optimize product listings, categorization, pricing, and promotions on the DTC website

• Collaborate with the IT and development teams to troubleshoot, improve, and maintain platform functionality and ensure that content is accurate and consistent with inventory and sales strategies.

E-tailer & Marketplace Management:

• Collaborate with third-party e-tailers (Amazon, Walmart, etc) to ensure products are correctly listed and optimized while adhering to marketplace guidelines..

• Coordinate with e-tailers on promotional campaigns, product launches, and pricing strategies to maximize visibility and sales.

Promotions & Campaigns:

• Plan and execute product promotions, seasonal offers, and limited-time deals for both the DTC site and e-tailers.

• Coordinate with the marketing team to align website and e-tailer promotions with broader marketing campaigns.

Content & Visual Merchandising:

• Ensure product pages are visually engaging, with high-quality images, videos, and consistent branding on both the DTC website and external e-tailers.

• Monitor and update content to reflect current trends, inventory levels, and seasonal offerings.

Product Performance & Data Analysis:

• Generate regular reports on product performance, identify trends, and make data-driven decisions to optimize product displays and listings.

• Monitor customer feedback and reviews, addressing any issues related to product listings or site performance.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.

• Proven experience in eCommerce merchandising, with a focus on DTC websites and third-party e-tailers.

• Excellent communication and collaboration skills, with the ability to work cross-functionally and manage relationships with external partners.

• Strong organizational skills and attention to detail, with the ability to handle multiple projects simultaneously.

• Experience working with Hybris (or similar eCommerce platforms) for product management and website optimization is a plus

• Familiarity with product feed management, inventory systems, and external marketplace platforms is a plus.

Desirable Skills:

• Familiarity with ERP systems and Product Information Management (PIM) tools.

• Basic knowledge of HTML/CSS to assist with basic website changes.

• Knowledge of UX/UI best practices for eCommerce websites.

Keurig Dr Pepper Canada is a leading multi-national beverage company, with offices all over the world and across Canada.  From coast to coast, Keurig Dr Pepper Canada offers a beverage for everyone, for every occasion and for all Canadians. Because of the global and national scope of the role we are recruiting for above, as well as the cross functional needs required of this role, we have determined that French & English language (written and spoken) are required. We have further evaluated that the English knowledge already required from other employees is insufficient for the performance of the duties requiring the knowledge of English and that the number of positions for which we require such knowledge is the smallest possible to ensure the effective accomplishment of our mission.

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! 

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us? 

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop.  We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.