Associate Brand Manager McCafé

Associate Brand Manager, McCafé

Location: Mississauga, Canada

At Keurig Dr Pepper, our mission is to provide a beverage for every need, everywhere people shop and consume. With a portfolio of more than 125 iconic brands that consumers know and love, we are one of the largest food and beverage companies in the US. We keep the consumer at the heart of everything that we do, and that is why KDP holds strong leadership positions in most beverage categories.

As a team member in our global, high growth environment, you will be challenged, inspired, and appreciated. Our knowledge was built on the legacy of several great businesses, and today we are one of the fastest growing companies in North America.  Be a part of something more. Grow your career with us, and be a part of a unique culture that’s proud of its integrity, innovation, and growth.  

Job Overview 

As the Associate Brand Manager for McCafé®, you'll step into a role that extends beyond marketing and helps to unlock growth opportunities for the brand. Your responsibilities will involve supporting the vision and growth strategy of a priority partner brand. This includes influencing the innovation agenda and collaborating with cross-functional teams through the integrated planning process to ensure excellence in execution.

If you're passionate about brand building, thrive in a fast-paced environment, and have a strong drive to win, this could be the ideal team for you!

What you will do:

At KDP, our Associate Brand Managers are leaders who have challenger mindsets. They put the consumer at the heart of everything they do, and they lead with a General Management approach. In this role, you will:

• Support the Brand team in delivering short- and long-term growth strategies on the McCafé brand in retail, including supporting the execution of key elements within the annual marketing plans.
• Support the Brand team in planning and executing breakthrough consumer communication campaigns with internal cross-functional teams and agency partners, giving focused direction to build brand equity and deliver business results.
• Lead and manage key brand-led innovation projects including, but not limited to packaging, digital, and PR, as well as innovation development and project management for new products for the portfolio.
• Gather and analyze brand and category-specific data to understand Canadian consumer trends and develop business-building recommendations.
• Cultivate effective working relationships with the internal cross-functional teams to support and execute innovation and brand programming, including: Omnichannel marketing, Insights, Innovation, Revenue Growth Management, R&D, Regulatory and Finance.
• Actively co-manage the brand marketing budget for this highly visible portfolio with P&L accountability.

Requirements:

• University Degree in Business and/or Marketing
• 2-3 years’ experience in product and/or brand management, preferably in the food and/or consumer product industries
• Experience with product and packaging development
• Experience with marketing project management and coordination within a company
• Experience in working as part of a cross-functional team. 

Skills: 

• A passion for the consumer, a drive for excellence and a mindset of continual learning
• Good communication and presentation skills
• Strong project management, time management and organizational skills
• Proficiency with Microsoft Office (Word, Excel, and PowerPoint)
• Attention to detail and quality
• Analytical and critical thinking skills
• Independent and dynamic, enjoys and does well working in a team
• Goal and results-oriented
• Ability to work in a constantly changing, fast-paced work environment 

Keurig Dr Pepper Canada is a leading multi-national beverage company, with offices all over the world and across Canada.  From coast to coast, Keurig Dr Pepper Canada offers a beverage for everyone, for every occasion and for all Canadians. Because of the global and national scope of the role we are recruiting for above, as well as the cross functional needs required of this role, we have determined that French & English language (written and spoken) are required. We have further evaluated that the English knowledge already required from other employees is insufficient for the performance of the duties requiring the knowledge of English and that the number of positions for which we require such knowledge is the smallest possible to ensure the effective accomplishment of our mission.