General Manager - Europe

KDP intends to inaugurate a new chapter of growth across key brands in Europe and is seeking an experienced executive to lead the commercial and marketing activities across multiple routes-to-market to deliver against volume, share, net sales, and operating income objectives.

This role is designed to develop and lead commercial and marketing activities across the KDP value chain in Europe. This effort involves working with our business partners to achieve volume, distribution and share objectives for KDP brands. The role requires partnering across KDP functions to deliver the Annual Operating Plan (AOP) and performance goals. Responsibilities include delivering net revenue, volume, and operating income targets with a focus on accelerated and growth.

The General Manager - Europe will be responsible for achieving growth targets and building effective partner relationships, by leveraging customer and consumer insights. You will collaborate with the Concentrates and International team to identify business opportunities, set priorities, and coordinate resources to achieve results. As the business scales, you will recruit resources across the Europe to ensure a rapid pace of growth.

RESPONSIBILITIES:

• Provide leadership for the overall operating performance of the business; Develop, monitor, and administer the operational programs within the region to ensure we are effectively working with KDP partners to gain distribution, accelerate velocity, and grow market share.
• Manage partnerships within Europe. Challenge sales distribution partners with ambitious growth plans, ensuring that they are equipped to achieve and exceed targets. Work closely with partners to develop and implement strategic initiatives that drive performance and optimize market presence by fostering a collaborative environment. Hold regular reviews and performance assessments to ensure that results are consistently delivered.
• Develop short and mid-term strategies and objectives. Develop and implement a European strategy with full value chain dynamics (including Co-packer, distributors, customers).
• Develop and operationalize export strategy for broader portfolio of KDP RTD brands in Europe. Operationalize and activate partner licensing agreements. 
• Provide ongoing business growth forecasting; Identify industry trends; work with the sales team members to develop strategies for growth into new areas; Highlight risks and opportunities for generating revenue and profitability.
• Build and activate business plans and cost management plans; Deliver annual revenue and profit plan for region’s business.
• Work collaboratively with corporate functions to ensure that programs and initiatives are aligned with the business need and the corporate vision and values.
• Develop and deliver an Annual Operating Plan (AOP) for KDP Brands. Lead and orchestrate all elements of the commercial “sell-in” for all new KDP portfolio brand families and items. Ensure close collaboration with partners around KDP brand playbooks.
• Recruit and develop additional team members as business scales to ensure partner performance management of key business objectives
• Prospect opportunistically for growth opportunities for KDP brands
• Partner cross-functionally with Revenue Growth Management, Brand Marketing, Finance, HR, Licensing, Operations and Legal to ensure optimal strategic decisions on portfolio management and realization of full market potential for KDP portfolio.
• This role is focused on building, developing, and activating in a fast-paced, environment. Comfortable making decisions in a fact-based manner, operating with KDP values and standards. This role will uniquely develop the playbook while running the business in an entrepreneurial manner

• Bachelor’s degree. MBA preferred.
• 15+ years of experience in a complex, global business, including 10 years in a leadership position in a Sales, Distribution, CPG sales and/or customer service environment.
• Broad functional experience encompassing business performance, commercial analysis, strategy, finance, regulatory compliance, procurement, and IT.
• Exceptional sales skills including negotiation, conflict management, account management, account penetration, strategic selling, category management, sales forecasting, and leading-edge sales strategies.
• Broad commercial experience covering customer and supplier negotiations, acquisitions, divestments, and strategy development, both in developed and developing markets.
• Highly adaptable with proven learning agility.
• Proven, results-driven leader with previous autonomous P&L accountability in a sales, marketing and distribution-driven organization.
• Follow all Keurig Dr Pepper policies and procedures.

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.