Sr. Director Omnichannel Marketing & Analytics

Frisco, Texas Numéro du poste 104230 Catégorie d'emploi Autre Niveau d'emploi Premier directeur principal Type de poste Temps plein

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Sr. Director Omnichannel Marketing & Analytics

The traditional Shopper path-to-purchase has been upended within today’s digitally centric world. It’s less of a linear funnel – and more of a fragmented journey influenced by how Shoppers are using digital commerce to engage with brands, research products & make purchases.

To win within this always evolving Shopper landscape, it’s critical that KDP deploy the full range of modern digital marketing tools to engage Shoppers at the moments that matter and influence purchase wherever it’s occurring, whether it’s brick & mortar or eCommerce.

But this cannot happen in a silo. To live up to KDP’s reputation and culture of driving a scrappy challenger-mindset, we must embrace the required partnership with our national media team to create a seamless end-to-end Shopper engagement system that maximizes the impact of our marketing investment and continuously optimizes efficiency & effectiveness.

As the Sr. Director of Omnichannel Marketing & Analytics, you will be responsible for overseeing the center-of-excellence and team that is defining KDP’s standards & practices within the critical and constantly evolving capability spaces that impact KDP’s Omnichannel performance.

RESPONSIBILITIES:

Retail Media & Paid Search:
- Accelerate KDP’s Omnichannel marketing capabilities within retail media, in-house paid search & analytics to achieve annual growth targets at key retailer customers.
- Partner with the National Media team to drive end-to-end media strategies, plans, measurement and rapid optimization capabilities in service of efficiency & effectiveness goals.
- Shape KDP’s framework for selecting and investing in Retailer Media Networks.
- Drive credible Retail Media Network engagement & negotiation by supplying data and industry expertise.
- Partner with Omnichannel customer facing teams to shape retail media & paid search plans vs. goals, requirements and budgets.
Agency Operations:
- Lead agency capability building as it relates to core & emerging capabilities required to execute end-to-end media planning, activation, measurement & optimization.
- Provide leadership over annual scoping & budgeting processes to ensure that agency support is being focused on strategically aligned growth drivers.
- Lead training across Omni Marketing team for critical skills and ways of working.
Analytics:
- Partner with Data & Analytics COE to define critical data & KPIs for credibly tracking and managing Omnichannel performance.
- Lead engagement with internal and external measurement partners & retailers to ensure timely flow of accurate data to feed measurement & reporting processes.

You will also be responsible for leading the eCommerce marketing team focused on accelerating growth at Amazon and other emerging pureplay eCommerce partners, like Instacart. Within this, you will be accountable for:

Providing leadership and support to the Amazon Customer Facing Team (CFT)
Leverage eCommerce drivers analytics to develop “full toolkit” business plans for achieving fair share performance within eCommerce vs. Brick & Mortar.
Driving test & learn experiments for continuous learning & improvement within eCommerce capabilities.
Scaling best practices and insights to other Omnichannel CFTs to help KDP win within eCommerce everywhere.

Total Rewards

Benefits:

Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated

#LIHybrid

Requirements

Bachelor’s degree and minimum 12 years of commercial experience, or Master’s degree and minimum 9 years of commercial experience
Prefer experience in “Fortune 500” company, or in the Consumer Packaged Goods, Beverage, Small Appliance or related industries
Prefer previous successful experience within an Omnichannel environment leveraging Retail Media to drive Omnichannel & eCommerce sales results
Ideal candidate will have eCommerce and Shopper Marketing experience to combine with experience leading advanced omni accounts with retail media strength
Ideal candidate will have experience working with National Media strategy, planning and investment optimization.
Ideal candidate will have direct experience with Omnichannel performance measurement as well as traditional Marketing Mix Models
Well-organized, disciplined planner and leader of change
Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results and develop talent
Effective people manager, with a track record of supporting employee engagement through intentional personal development planning amongst direct reports
Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal
Strategic thinker with strong negotiation and communication skills
Must be completely PC proficient, able to develop his/her own oral and visual presentations, spreadsheets and general correspondence

Company Overview

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

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