Specialist, Influencer, Creator & Entertainment Marketing

Frisco, TX Numéro du poste 134450 Catégorie d'emploi Commercialisation Niveau d'emploi Contributeur individuel Type de poste Temps plein

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Job Overview:

The Specialist, Influencer, Creator & Entertainment Marketing will support influencer-first, creator-driven programs that support brand relevance, engagement, and cultural momentum. This role specializes and supports end-to-end influencer and creator partnerships and collaborates closely with brand, agencies, and cross-functional partners, to deliver relevant, impactful campaigns that align with business objectives and resonate with consumers.

Key Responsibilities

Support day-to-day relationships with influencers and creators, assisting with discovery, onboarding, brief distribution, content coordination, approvals, and execution

Research and help maintain a pipeline of brand-fit, brand-safe influencers and creators aligned to campaign objectives

Assist with gathering rate information, organizing deliverables, and supporting negotiations for usage rights and partnership terms

Help draft creative briefs and provide feedback to creators to ensure content aligns with brand guidelines and platform best practices

Coordinate content reviews and revisions; support live monitoring to ensure accuracy, FTC compliance, and proper calls-to-action

Track deliverables and maintain campaign trackers; assist with performance reporting, insights gathering, and KPI measurement

Partner cross-functionally with brand, social, media, legal, finance, and agency teams to support contracts, compliance documentation, invoicing, and payment processing

Support collaboration with PR and communications teams to align influencer content with broader brand messaging

Assist with budget tracking and invoice management for influencer programs and agency scopes

Monitor influencer, creator, entertainment, and social platform trends; proactively share relevant insights with the team

Total Rewards:

Salary Range: $55,700–82,000
Actual placement within the compensation range may vary depending on experience, skills, and other factors
Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
Annual bonus based on performance and eligibility

Requirements:

Bachelor’s degree in Communications, Marketing, Journalism, English, or related field (or equivalent experience)

1–2 years of relevant experience in influencer marketing, social media, digital marketing, communications, or related fields (internships included)

Familiarity with key influencer and creator platforms and technologies (e.g., creator discovery tools, social analytics platforms, content management systems)

Proficiency in reporting and analysis, with the ability to compile campaign results, track KPIs, and translate data into clear insights

Strong organizational skills with the ability to manage multiple projects and timelines simultaneously

Clear written and verbal communication skills

Detail-oriented with a strong focus on accuracy and follow-through

Collaborative mindset with the ability to work effectively across cross-functional teams

Company Overview:

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed, and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team anchored in our values.

Together, we have built a leading beverage company in North America offering hot and cold beverages at scale. Whatever your area of expertise, at KDP you can be part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired, and appreciated at work.

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