Manager, Agency Management

At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.

The Senior Manager, Agency Management is a highly strategic role that owns and manages strategic portfolio initiatives to drive consistency and streamline ways of working across Marketing Centers of Excellence and supports key leadership initiatives. This position is critical to ensuring the entire team and agency ecosystem operates with agility and speed, by establishing and optimizing internal and agency ways of working, defining key performance indicators and how to measure and report team performance, and championing team culture. This role is also responsible for leading agency relationships, scoping, contracting and negotiations at a portfolio level. This person will operate interdepartmentally and report into the Senior Director of Agency Management, Spend Optimization & Operating Efficiencies.

The ideal candidate will bring 8+ years of progressive marketing or agency experience, strong negotiation skills and data-driven approach and a leadership style that fuses inspiration with a passion for making a difference.

KEY RESPONSIBILITIES:

• Agency Relationship Management
  • Leverage agency acumen to cultivate best-in-class agency partnerships. Serve as a key portfolio point of contact for creative, PR, media, technology, and consumer engagement agencies and vendors.
  • Lead strategy for optimization of agency ecosystem, including leadership of key agency RFPs and agency transitions.
  • Lead semi-annual agency performance reviews to collect and deliver agency performance feedback and obtain feedback on KDP’s performance to optimize ways of working.
  • Leverage strong influence to build relationships with internal stakeholders and external partners at executive levels to optimize ways of working.
  • In partnership with Content, CE, Media and/or Cultural Integrations teams, define brand-specific agency needs and deliverables to develop portfolio agency scopes/partnership agreements.
  • Leverage strong industry knowledge, and business acumen to define agency deliverables, advise on staffing plans, track performance, and strategically drive efficiencies in fee negotiations.
  • Provide thought leadership on optimization of agency fee/production models to maximize value and transparency.
  • Strong financial acumen and ability to synthesize data, lead agency fee proposal analysis, and reporting.
• Negotiations/Continuous Improvement:
  • Seek out ways to increase operating efficiencies and cut costs through strong negotiations, streamlining processes, and elevating standards of success with effective MROI.
  • Leverage strong negotiation skills to negotiate annual agency fee proposals and reduce financial risk for KDP
  • Proven track record of success leading multi-year, multi-million dollar negotiations, and ability to influence and gain alignment at executive levels.
  • Leverage RCI principles to drive improvements in operating efficiencies, processes, and return on investment through effective post-analysis of all initiatives and make strategic recommendations to senior management for how to invest money and maximize return
  • Lead initiatives to improve ways of working with in-house and external agency partners to drive consistency in approach, reduce agency burn and/or improve quality of deliverables/outputs.
• Executive Influence:
  • Ability to influence at executive levels internally and externally to drive strategic agenda and cross-functional alignment
  • This role closely engages with executive levels in Brand Marketing, Procurement, Legal, Finance, Audit and external agency partners
  • Must be able to influence through conflict, resolve issues, and push through strong negotiations to deliver return on investment for the company
  • External partnerships are high-profile agency partners that require a driven and politically-savvy individual who can lead and influence at the highest levels in the organizations
• Strategic Initiatives and Special Projects Leadership
• • Lead portfolio strategic initiatives and special projects as identified by leadership to achieve business objectives.
  • Leverage project management expertise to lead assigned critical initiatives, based on organizational priorities, to improve productivity and positively impact business results.

• Must have a Bachelor’s degree, ideally in Marketing or Advertising
• A minimum of eight years of progressive marketing experience, ideally including project management and cross-functional or agency management
• CPG/Beverage experience from a Fortune 500 CPG corporation a plus
• Ability to interface with executive-level leadership
• This role is based at the KDP Frisco, TX office location. Relocation to Frisco area is required with approximately 10% travel.

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.