Associate Manager, Media Partnerships & Ad Tech

Burlington, MA Numéro du poste 135094 Catégorie d'emploi Commercialisation Niveau d'emploi Contributeur individuel Type de poste Temps plein

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Job Overview:

Keurig Dr Pepper is seeking a dynamic and analytical Associate Manager of Media Partnerships & Ad Tech to join our in-house media team. This role is pivotal in bridging data-driven audience strategy with personalized creative execution across programmatic and social media platforms. You will be responsible for building and managing high-performing media audiences/tactics and collaborating with creative agency and technology partners to deliver relevant, impactful campaigns that drive brand growth and consumer engagement.

Audience Strategy & Activation

Assistin the development and management of audience segmentation strategies using first-party, second-party, and third-party data sources for annual and ongoing planning with KDP Data Science, Media, and partner agencies.

Assist in building customretail media network audiences across programmatic platforms (DSPs) and social media channels (Meta, TikTok, YouTube, etc.).

Partner with KDP Media and agency partners to leverage consumer insights and behavioral data for media planning,activation, and measurementin National, Local and Retailermedia.

Steward priority audience segments from CDP development through activation and measurement.

Monitor audience performance and recommend optimizations, align with agency buying team based on campaign KPIs and business objectives in real-time and post-campaign.

Analyze and review publisher inventory/supply sources for insights and opportunities.

Create new relationships with emerging data partners to bring new technologies and audience sources.

Development, ownership, and syndication of a Media Data/Ad Tech Activation Playbook.

Creative Personalization Strategy

Assist in the project management ofprecision creative strategy with relevant stakeholders, agencies.

Build a creative personalization plan based on the brand’s needs and the brand’s capabilities.

Collaborate with creative partners and internal teams to develop personalized creative strategies tailored to audience segments and placements.

Ensure seamless integration of creative assets with media platforms using ad tech partners and tools.

Ensure seamless integration of creative media performance data to predetermined destination for analysis.

Test and iterate creative messaging and formats to improve engagement and conversion rates.

Cross-Functional Collaboration

Work closely with media planners, executional teams, brand teams, and analytics to align audience and creative strategies with broader marketing goals.

Partner with external vendors and platforms to stay ahead of emerging technologies and best practices.

Audit all programmatic & social activities by agency on a campaign-by-campaign basis.

Ability to communicate effectively with cross-functional teams to deliver actionable insight in a clear and precise manner.

Measurement & Insights

Collaborate with measurement and media activation teams to evaluate audience and creative performance, supporting overall learning agenda andingoingcommercial forecast.

Contribute to the real-time performance tracking & evaluation of campaigns in-flight.

Translate data into actionable insights and strategic recommendations for future campaigns.

Total Rewards:

Salary Range: $76,400-$100,000

Actual placement within the compensation range may vary depending on experience, skills, and other factors

Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement

Annual bonus based on performance and eligibility

Requirements:

Qualifications

Bachelor’s degree in Marketing, Advertising, Data Science, or a related field.

2+ years of experience in media strategy, programmatic advertising, retail media, marketing analytics,or digital media investment.

2+ years of hands-on experience within DSPs or social platforms, and/or DMPs/CDPs.

Understanding of dynamic creative technologies (DCO ad serving) and audience-based media buying.

Analytical mindset with the ability to interpret data and translate it into tactical plans.

Strong communication and collaboration skills across technical and creative teams.

Ability to manage your own projects within a fast-paced work environment.

Preferred Qualifications

Experience working in CPG or beverage industry.

Familiarity with CDP clean rooms/identity resolution tools and privacy-compliant data practices.

Agency experience, Data/Technologyexperience or Vendor side experience

Company Overview:

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line.

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