Manger, Trade Planning & Analytics

Trade Planning and Analytics Manager

30 Eglinton Ave W, Mississauga

Hybrid - 3 days on site

Permanent, full-time

Position Summary

The Trade Planning and Analytics Manager plays a critical role in driving trade promotion planning, sales analytics, and system governance across the Commercial team. This role owns the XTEL Trade Promotion Management (TPM) platform and ensures it meets the evolving needs of Sales, Revenue Growth Management (RGM), and Finance.

You will lead the day-to-day management and continuous improvement of XTEL, support cross-functional stakeholders through training and insights, and drive process optimization. The role also includes managing an Associate Product Manager.

Strategic Leadership & System Ownership

• Manage the XTEL product roadmap, aligning system functionality with business priorities.
• Lead enhancement initiatives to improve system adoption, efficiency, and data quality.
• Serve as the business owner of XTEL, championing it as the source of truth for trade promotion data.

Cross-Functional Collaboration

• Act as the primary point of contact between Sales, Finance, RGM, IT, and external partners (e.g., Kantar, AMS).
• Lead stakeholder communications and deliver training on XTEL usage and best practices.
• Partner with Master Data teams to maintain clean, accurate product and customer data.

System Oversight

• Oversee key backend configurations and ensure financial logic aligns with business needs.
• Monitor and troubleshoot integrations between XTEL, SAP, and Demantra.
• Manage technical issues, change requests, and ongoing system improvements in collaboration with IT and support teams.

Sales Planning & Analytics Support

• Support Key Account Managers during annual planning cycles in XTEL.
• Deliver analytical support to Sales and RGM to improve promotional ROI.
• Contribute to trade promotion optimization by analyzing POS data and supporting UAT cycles.

Qualifications:

• Bachelor’s degree in Business, Finance, Marketing, or related field (BBA preferred).
• 5+ years of experience in sales planning, commercial finance, or RGM in the CPG industry.
• Experience with trade promotion systems (XTEL, Demantra, SAP TPM) is strongly preferred.
• Strong analytical, organizational, and problem-solving skills.
• Proficiency in Excel; familiarity with ERP and TPM system environments.
• Strong communication and stakeholder management skills.
• Ability to manage multiple priorities in a fast-paced, dynamic environment.

Keurig Dr Pepper Canada is a leading multi-national beverage company, with offices all over the world and across Canada.  From coast to coast, Keurig Dr Pepper Canada offers a beverage for everyone, for every occasion and for all Canadians. Because of the global and national scope of the role we are recruiting for above, as well as the cross functional needs required of this role, we have determined that French & English language (written and spoken) are required. We have further evaluated that the English knowledge already required from other employees is insufficient for the performance of the duties requiring the knowledge of English and that the number of positions for which we require such knowledge is the smallest possible to ensure the effective accomplishment of our mission.

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! 

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us? 

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop.  We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.