Director, Channel Strategy & Commercialization

The Director of Channel Strategy & Commercialization is responsible for informing and implementing the annual and long range (3-Year) channel-specific strategic plans and all commercialization efforts in support of the Warehouse Direct (WD) Cold business unit, which includes all Keurig Dr Pepper brands across Juice, Apple Sauce, Mixers, & Drink Mix categories (e.g. Mott’s). This role will be a member of the WD Cold leadership team and will direct a team that serves as the primary intersection (lead) between Supply Chain, Marketing, Sales & Commercial teams. This individual will translate brand and category plans into highly effective commercial selling tools and solutions that deliver on channel-specific opportunities to drive profitability and sustainable growth. As part, this team will lead the cross-functional development of annual commercial playbooks that provide specific selling materials & direction by category / channel. Finally, this individual will manage efforts to execute priority channel initiatives, monitor performance, and work directly with the selling organization to address opportunities/gaps with new plans of action as needed.

Reports To: President, Energy, Juice, and Drink Mix Brands

Responsibilities

• Lead the annual cross-functional planning process to develop commercial playbooks by category / channel, to be delivered & presented at the annual Keurig Dr Pepper National Sales Meeting. Inclusive but not limited to:
  • Category insights & strategies
  • Consumer insights & brand plans
  • Innovation launches
    Consumer programs & execution
    Channel insights & strategies
  • RGM priorities (price-pack initiatives)
  • Selling priorities & sources of growth (inclusive of KPI’s)
  • Selling materials & “look-of-success” clarity
• In partnership with Marketing, coordinate and develop materials for annual Voice-of-Customer (VOC) meetings with select retailers to present & receive early feedback on multi-year innovation pipelines and priorities
• Provide commercial expertise & input to Marketing teams on all innovation & consumer programs to ensure channel/customer specific considerations & requirements met
• Identify channel/customer specific opportunities for profitable growth and lead internal actions to deliver (shopper insights, selling materials, commercialization of new price-packs, etc.)
• Lead new price-pack commercialization projects through the Keurig Dr Pepper Stage Gate process to ensure effective and timely execution of gate requirements (feasibility assessment, development, commercialization, & launch of new packs)
• Steward merchandising solutions to enable best-in-class displays in retail (shoppable pallets, shippers, supporting point-of-sale)
• Support sales teams in the preparation & delivery of Joint Business Planning (JBP) meetings with retailers (customized insights & selling materials, samples, in-person attendance & presentation responsibilities as needed)
• Lead the SKU lifecycle management process, including assortment optimization, item rationalization, and cross-functional decision-making to improve portfolio health, executional focus, and profitable growth
• Identify top-talent and provide on-going direction, coaching, and development of direct reports (Manager & Sr. Managers)

• Salary range $155,500 - $220,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to elections and eligibility: Medical, Dental, Vision, Disability, Paid Time Off, 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility
• Long-term incentive equity based on eligibility

• Minimum 10 years of Sales, Marketing, and/or Commercial leadership experience
• Experience in consumer goods (CPG) or retail products strongly preferred, and beverage industry knowledge a plus
• Bachelor’s degree from an accredited US or international university; MBA Preferred
• Strong leadership skills, including strategic thinking, project leadership, collaboration, ability to influence, ability to manage ambiguity
• Proven track record of coaching, developing, and leading others
• Self-motivated and driven with the ability to lead and deliver results in a fast-paced and changing environment
• Strong analytical thinking and problem-solving skills with excellent communication skills (ability to simplify the complex and provide clarity across written, oral, & visual communications)
  Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to manage expectations and accomplish shared goals
• Familiarity and ability to leverage IRI/Nielsen, Numerator, & other 3rd party data sources for insights & selling stories
• High proficiency with all Microsoft Office applications (Outlook, PowerPoint, Word)

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet. ​

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.​

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?​

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law

A.I. Disclosure: 

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles.  AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members.  If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.