Sales Effectiveness Manager

Join a high-visibility Sales Effectiveness team focused on helping our DSD (Direct Store Delivery) organization sell smarter, service better and operate seamlessly through modern, digital ways of working. This role will be a key driver of digital transformation, training, and adoption -translating new tools and capabilities into the daily/weekly routines of our sales team. You will design and deliver scalable training, enablement, and adoption efforts—partnering with Sales, IT, and cross-functional stakeholders to drive measurable usage, proficiency, and sustained field performance.

This position will specifically focus on one of our three DSD Business Units - the North Business Unit. The geography that this role covers is approximately one third of the United States.

Location: North Business Unit
Travel: Up to ~50% (field rides, trainings, regional sessions)

Key responsibilities

Sales Enablement, Training & Field Adoption

• Develop/curate enablement assets (job aids, huddle guides, FAQs, manager talking points, train-the-trainer packs) and coordinate reviews with program leadership.
• Lead and support training of DSD sales teams, incorporating proven approaches like workshops, video shorts, and ongoing support cadences.
• Partner with frontline leaders (DSS/TL/RVP) to reinforce usage, coach in the flow of work, and close capability gaps through ride-alongs and targeted follow-ups.
• Spend time with field leaders (virtual huddles or in-person) to coach desired behaviors, troubleshoot adoption barriers, and reinforce expectations.
• Establish and run a feedback loop (field input → prioritization → updated training/comms) to continuously improve sales enablement and adoption.
• Identify barriers (process, data, usability, capability), and drive corrective actions across training, comms, and support.
• Reinforce adoption through leadership channels, change champions, and local follow-through.

Sales Effectiveness Reporting, Planning & Communications

• Support Sales Effectiveness reporting rhythms (scorecards, benchmarking, ad-hoc insights) and contribute to leadership meetings (MORs, AOPs, governance updates).
• Draft and manage consistent field communications (launch updates, “what’s changing,” “how to win,” tips & tricks”), coordinating with broader enablement channels.
• Define, track, and report adoption and readiness indicators (usage, engagement, proficiency signals, qualitative feedback) and translate insights into actions for leaders and product teams.

Skills & Competencies:

• Ability to take initiative; be proactive without waiting for direction; strong sense of personal accountability, highly self-motivated.  
• Strong facilitation presence; can teach, coach, and energize groups.
• Exceptional interpersonal skills — able to read the room, adapt style, and build rapport across a wide range of personalities.
• Clear, persuasive communicator who can tailor messages to any audience level.
• Influences and drives action without direct authority.
• Field-first mindset: practical, action-oriented, and empathetic to operational constraints
• Comfortable in ambiguity; creates clarity and momentum.

• Salary Range: $96,800 - $115,00/ year
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

• Willing and able to travel up to 50% of the time. 
• Bachelor’s degree and minimum of 5 years of experience in CPG sales, sales enablement, analytics, training, or related field or Masters in a related field and minimum of 3 years of related experience.
• Understanding of DSD field roles and routines; credibility with frontline leaders and comfort coaching in the trade environment.
• Demonstrated experience designing and delivering training (virtual + live), with the ability to translate complex workflows into simple field behaviors.
• Skill in facilitation, public speaking, and moderating small and large groups  
• Expertise in motivating and coaching individuals and influencing across a complex network. 
• Strong program/project management skills; ability to lead workstreams end-to-end, manage timelines, and coordinate across stakeholders.
• Proficient in Microsoft Office, especially Excel, Word, PowerPoint and Outlook.

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure: 
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles.  AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members.  If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.