VP, Executive Creative Director in Plano, TX at Keurig Dr Pepper

Date Posted: 11/18/2019

Job Snapshot

Job Description

The VP, Executive Creative Director will build and lead the KDP’s internal creative agency. The ideal candidate will bring 15-20 years’ experience working across disciplines at a top tier advertising agency. The primary responsibility for the role is working in partnership with Marketing leadership to set the vision for the agency and the family of brands it supports.  This leader will lead a 60+ person team in developing the full suite of creative to support KDP beverage brands.

The role is targeted to be based at the KDP Plano, TX office location or the MA office. Relocation to the Dallas-Fort Worth or Boston area is required with 25%-50% travel.


  • Inspire, direct, and motivate a team of 40 highly talented designers, copywriters, integrated producers, art directors, stylists, photographers, and editors in creating breakthrough creative work.
  • Scale the agency model by managing, mentoring, developing, and recruiting top creative talent across three offices. 
  • Employ a managing director mindset to drive business strategies and position the internal agency for long-term success.  
  • Lead efforts to develop and deploy creative campaigns across all media channels.
  • Refine and lead agency vision, mission, and culture development.

  • Drive internal awareness of design trends, advertising technologies, innovative media, and shifts in pop culture to ensure the creation of relevant and useful products, messages, or branding. 
  • Champion bold, transformative ideas and tether them to strategy. 
  • Think conceptually and ideate for holistic and digitally powered brand campaigns.  
  • Anticipate the future direction of the beverage industry using both research and own insight, and bring the company into the fore of that trajectory. 

Characteristics of Success:

  • PASSION: An infectious spirit and passion for beverages, our consumers, our brands, our customers, and winning.
  • ENTREPRENEURIAL SPIRIT: Inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters new ideas. Excited to build an internal agency.   
  • DRIVE FOR IMPACT: Self-motivated leader that drives the agenda and thrives in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with urgency.
  • CHANGE AGENTS: Leader that is agile, courageous, and pushes through conflict for speed to action. A leader that thrives under pressure, takes big risks, delivers solutions, and leads the change.
  • DATA-DRIVE DECISION-MAKERS: Ability to synthesize data and identify what is most critical for success. Always leverages sound business judgment and analytics to make bold decisions.
  • INSPIRATIONAL LEADER: A coach who can inspire others to take action through authentic leadership, passion, and commitment to winning. Committed to coaching, challenging, and developing others. Great at the “What” and the “How”. Focused on team vs personal gains.



  • A stunning portfolio of award-winning work from successful design programs and advertising campaigns.
  • Your right brain loves creativity and design in all of its forms, while your left brain loves finding simple solutions to complex challenges.
  • 20+ years of experience working in a creative field, with a focus on marketing, advertising, branding, or communications.
  • 10+ years of experience managing a multi-disciplinary creative team in an agency or client-side environment.
  • A high level of visual literacy / understanding of typography, illustration, color theory, and photography.
  • a bonfire of conceptual leadership with a deep understanding of copy, immersive storytelling, and the photography and film production processes.
  • An entrepreneurial spirit and a communication style that inspires others, and extinguishes conflict.

Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.