Regional Vice President in Sacramento, CA at Keurig Dr Pepper

Date Posted: 11/22/2020

Job Snapshot

Job Description

This role demands a results-oriented, strategic thinker, able to develop and own their agenda.  This leader must have a diverse background in Sales, Commercial and Marketing and have excellent relationship management skills with a proven track record of results in shopper/customer marketing.  Broad understanding of the various Direct-Store-Delivery routes to market is critical to support the development of the KDP portfolio of brands with a laser-like focus on growth of our brands, business, and our people.

This individual must excel in strategic planning and execution on a regional level while achieving Business Unit goals as well as DSD and Commercial goals. This individual sets direction for the team, and creates proactive solutions to achieve these goals. This role will lead the creation and delivery of the business unit's long term agenda and short term activity plan while minimizing costs through an effective operating strategy.

This individual consistently demonstrates KDP values and competencies, and consistently builds a high-trust and high-performing culture. Critical also to the success of this role is the partnership they must create with the broader organization. The ability to influence senior leadership and cross-functional partners, such as Finance, Marketing, and HR, is critical as this role will be driving both strategic and executional direction.


  1. Set the strategic direction and vision for the Sales Operations, Business Development, and Customer Marketing Teams
  • Identify and drive cross-functional alignment behind priority channels and customers
  • Strategic insight – ability to leverage relevant insights (industry, category, brand, channel, consumer and account) to develop a strategic agenda that drives focus and results behind the KDP portfolio strategy.
  • Judgment - Ability to proactively identify business opportunities and deliver innovative solutions to address business needs. Strong analytical rigor that drives results-orientation
  • Influence – ability to leverage internal and external relationships to drive strategic agenda, alignment and capabilities development for team.
  • Provide leadership and management of AOP development and the planning process. Resolving problems and ensuring customers receive high quality customer service. Developing customer retention, retail execution and growth plans and strategies for developing profitable business with assigned accounts and territories.
  • Developing medium to long-range sales plans and preparing strategies to protect, grow, and diversify the relationship with a defined group of existing customers.
  1. Ensure team delivers top-notch execution with an aligned annual planning approach
  • Lead teams in annual planning process, including development of SMART objectives, strategies, and sales plans.
  • Lead team in proactively gaining cross-functional input into, and alignment on the AOP.
  • Drive decision-making that will lead to enhancements and process improvements
  • Leverage consumer insights to develop programs that will increase conversion at the point of purchase and measure the effectiveness of account-specific programs.
  • Follow projects through to completion with comprehensive post analysis to inform future direction.
  1. Leadership/Coaching to drive team capabilities
  • Model KDP Values and Competencies with a focus on building a culture of high-performance and engagement, and continually coach and develop the team to consistently deliver results.
  • Build a high-performing team Ability to identify top talent, provide ongoing coaching/feedback, manage dynamic change, identify training needs to enhance skill sets, and conduct career path discussions and progression planning.
  • Identify and reinforce positive leadership behaviors to drive change and raise the bar on performance.
  • Manage, motivate, lead and train team to more effective and efficient solutions that address consumer wants and needs, align with KDP strategies, and drive growth for KDP and the consumer.
  1. Collaboration/Alignment with Key Stakeholders
  • Partner and effectively build relationships with Sales and Marketing leadership including Fountain Foodservice Sales, Warehouse Direct, Packaged Beverages Immediate Consumption, Cola/ISO Systems, Managed Services, Convenience, Brand Marketing, Category Management, Market Research and Finance.
  • Work closely with cross functional partners to identify potential business risks and leverage RGM/FFS strategies to deliver business solutions.
  1. Continuous Improvement
  • Lead the Sales and Operations teams, and Business Development teams in their efforts to deliver a positive point of difference for our accounts.
  • Leverage functional expertise, supplier/partner knowledge and industry information to drive thought leadership and assist business leaders with tackling pressing issues.
  • Evaluate, streamline and create change to existing processes and tools. Lead and coach teams to increase productivity and efficiency on all projects.


  • Bachelor’s Degree in Business Administration, Sales, Marketing or related field; MBA preferred
  • 15+ years business/sales leadership experience in positions of increasing responsibility in senior-level positions within the CPG industry
  • Direct experience in Foodservice Industry as an operator, supplier or agency
  • Proven track record of results in Strategic Plan Development
  • Successful experience in Customer Marketing and Category Management
  • Drive to have an impact – with results orientation
  • High intellectual curiosity – always striving for solutions
  • Energy and passion – proven ability to foster and build strategic partnerships with key customers
  • Ability to aggressively push an agenda
  • Judgment/Execution
  • Strong analytics including ability to analyze syndicated and internal business reports
  • Leverages data, has a deep understanding of the customer/consumer and good judgment to develop a clear and coherent strategy
  • Strong project management experience – executing a project from start to finish ability to communicate long-term vision and shorter-term opportunities through clear & simple messages
  • Ability to spot potential issues, develop solutions and drive change
  • Strong interpersonal skills and ability to influence without authority; collaborates effectively with key internal stakeholders to both shape and execute the vision and strategy
  • Strong communication skills with ability to communicate and build relationships at all organizational levels
  • Build team relationships and engagement – know when to lead and be led

Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.


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