Market Development Manager in Louisville, KY at Keurig Dr Pepper

Date Posted: 7/31/2020

Job Snapshot

Job Description

Market Development Manager

This role reports to the Director of Market Development. The Market Development Manager (MDM) will provide strategic planning, market activation and account/market analytics for the assigned PB DSD area. The position will actively identify local opportunities to drive volume, grow margins and close distribution and availability gaps. The MDM role will collaborate with the Area Directors, Branch Managers, Regional Account Directors, National Account Executives, Regional Account Executives, and local supply chain team members to communicate, customize, and deliver on corporate brand initiatives.   

Position Responsibilities:
  • Market Activation
    • Tailor corporate brand promotion plans to the local market (calendars, events, incentives).
    • Exploit national marketing programs, properties, POS tools and local media buys to make them relevant for the area and create customer selling advantages for PB DSD. 
    • Create local promotion and sampling events.
    • Activate appropriate consumer purchase incentives (OBM coupons) from Shopper Marketing.
    • Drive promotional plans/program for local and allied brands.
    • Develop and communicate route sales incentives, track, rank and post results.
    • Perform post promotion analysis.
  • Analysis
    • Analysis of Nielsen data relative to performance, opportunities and competitors.
    • Monthly review of all measured channels focusing on critical score card metrics.
    • Use Margin Minder to evaluate distribution, pricing and merchandising opportunities for the market/channel/accounts.
  • Strategy
    • Provide persuasive selling facts to support key account selling (insights and appropriate brand and market information).
    • Seek opportunities across retail channels for the PB portfolio priorities.
    • Develop and manage the annual brand calendar to balance the brand initiatives and incentives.
    • Work with the regional allied brand companies to develop the annual calendar and programs.
  • Special Projects as Assigned


  • Bachelor's degree preferred
  • 3 years of previous sales or marketing experience (creative marketer, analytical thinking, and strategic forward thinking)
  • 2 Years supervisory / management experience
  • 3 Years’ of MS Office applications; Excel, Power Point and Word
  • 2 Years’ of Margin Minder experience
  • Travel 25-30% of the time

Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.