Manager, Price & Trade Strategy in Burlington, MA at Keurig Dr Pepper

Date Posted: 2/8/2020

Job Snapshot

Job Description

As the Manager, Strategic Sales Planning, you will own the revenue, pricing and promotional strategy for Keurig’s B2B business, which covers multiple industries including foodservice, workplace, hospitality and college/university. This role will be responsible for working directly with our B2B team and our customers to maximize the return on our trade investment.  You will develop a deep understanding of the competitive landscape at each key account and work cross-functionally with Sales, Marketing, Finance and other functions to develop optimal pricing and promotional programs and ultimately drive overall revenue growth.

What you will do:

•Partner with sales teams to develop appropriate price positioning within category value tiers for each brand/trademark.  Ensure price positioning is properly aligned with brand identity and relative to competitive set within the marketplace.

•Analyze both in-market data as well as research data to understand the impact of various price points and promotional tactics to our business and provide recommendations to senior management to improve results.

•Develop and monitor pay for performance elements of funding.  Ensure programs are equitable, transparent and measurable. 

•Create annual and long term retail strategies that maximize the System’s ability to capture value built upon a strong understanding of the behavior of both consumers and distributors.  Strategies are inclusive of price points, program incentives (growth, new account acquisition, beverage consumption), distributor margin expectations and Keurig System value chain requirements.

•Incorporate B2B go to market strategy into annual sales planning process - volume, price/mix, trade rate goals by customer and brand.  Own the creation of goals ensuring integration into planning and budgeting platforms (Demantra, Hyperion, Price/Pack planning tools).

•Understand the financial profile of our product portfolio including key drivers of profitability, and partner with the product team to optimize potential changes to the product portfolio

•Partner with Finance to provide senior leadership an objective perspective on whether a request is coherent with the marketplace, consistent with commercial strategy and meets required financial thresholds.

•Work with Customer Facing Team Revenue Growth Managers and Sales resources to ensure process compliance and controls are met.


What you must have:

•Bachelor’s degree, MBA preferred, and 5 years of experience in management consulting, finance, sales, marketing or related field

•Experience with sales strategy and optimization

•Ability to think systemically & lead complex processes

•Prefer experience in a “Fortune 500” company, Management Consulting, Financial Services or in the Consumer Packaged Goods, Beverage or related industries

•Self-motivated and detail oriented with the ability to perform well in a fast-paced and changing environment

Experience working across multiple levels and functions of an organization to drive results

Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.