Innovation Insights Manager in Plano, TX at Keurig Dr Pepper

Date Posted: 10/15/2019

Job Snapshot

Job Description



At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.

The Innovation Insights Manager is responsible for ensuring the voice of the consumer is heard in all Innovation worksteams. This role is expected to bring the consumer perspective to marketing decision making around concept ideation, prototyping, positioning, and targeting. This person will manage a portion of the beverage innovation portfolio and will report directly to the Director of Innovation Insights for Beverages. The ideal candidate will bring 5+ years of progressive consumer market research experience and a leadership style that fuses inspiration with a passion for making a difference.

KEY RESPONSIBILITIES

  • Be Part of a High Performing Team
      • Deploy general manager mindset to drive business strategies and position us for success. Leverage strong commercial knowledge and financial acumen to deliver on Innovation targets.
      • Inspire others to take action through authentic leadership, passion, and commitment to winning.
    • Build a Sustainable Growth Strategy
      • Support Marketing in the development of long term Innovation strategy and pipeline, ensuring our brands are meeting the evolving needs of consumers in the beverage space.
    • Deliver Consumer Insights That Drive Action
      • Own consumer insight development to ensure insights are translated into actionable Innovation pipeline development. Ensure our innovation concepts truly address consumer barriers and deliver a unique brand propositions.
    • Innovate to Address Consumer Needs
      • Lead the development and implementation of new Insight tools to elevate and amplify the value of Consumer research and consumer needs, by exploring new approaches to methodologies, analyses, reporting while managing within budget constraints.
  • Drive Customer Engagement Through Communication Strategy & Messaging
    • Leverage strong storytelling skills to develop impactful reporting and output to influence key stakeholders and ultimately drive action across our brands and categories. Help the commercial team build compelling selling stories that leverage our unique points of difference in the context of category dynamics.    
  • Champion Our Brands
    • Drive organizational and customer engagement behind brand innovations to generate excitement, align on priorities, and ensure we deliver strong execution
  • Measure Success
  • Set high performance standards, measure for success, and adjust plan to deliver against growth agenda.

CHARACTERISTICS OF SUCCESS

  • PASSION: People with an infectious spirit who are passionate about beverages, our consumers, our brands, our customers, and winning.
  • DREAMERS WITH AN ENTTREPRENEURIAL SPIRIT: Dreamers who are inspired by innovation, creativity, and breakthrough thinking that challenge the conventional and foster new ideas.  
  • DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.
  • CHANGE AGENTS: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, and lead the change.
  • DATA-DRIVE DECISION-MAKERS: Ability to scan the environment, remove barriers, recommend solutions, and leverage sound business judgement and analytics to make bold decisions.
  • INSPIRATIONAL LEADERS: People who can inspire others to take action through authentic leadership, passion, and commitment to winning. Committed to coaching, challenging, and developing others. Great at the “What” and the “How”. Team vs personal gains.


Requirements

  • Bachelor’s degree from an accredited institution, major in Business, Marketing, Market Research, Psychology, Sociology or related field.
  • 5+ years of consumer market research experience, to include study design, management and application of various types of market research with 2+ years of CPG/Beverage experience.
  • This role is based at the KDP Plano, TX headquarters location. 10%-15% travel is required.


Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.