Director Market Development with Relocation in Los Angeles, CA at Keurig Dr Pepper

Date Posted: 7/20/2020

Job Snapshot

Job Description

Market Development Director

The Market Development Director will provide strategic planning, market activation and account/market analytics for the assigned Direct Store Delivery (DSD) Packaged Beverages West Business Unit on behalf of Keurig Dr Pepper (KDP). The position will actively identify local opportunities to drive volume, grow margins and close distribution and availability gaps. This individual will collaborate with the Business Unit General Manager, Regional Leaders and teams across the business to communicate, customize and deliver on corporate brand initiatives.   This position has direct responsibility to manage the Market Development Managers.

What you will do:

  • Tailor KDP brand promotion plans to the local market (calendars, events, incentives).
  • Exploit national marketing programs, properties, POS (Point of Sale) tools and local media buys. Make them relevant for the area and create customer selling advantages for Package Beverages (PB) DSD.
  • Activate new item launches, create local promotion and sampling events, and drive promotional plans/program for KDP and allied brands.
  • Activate appropriate consumer purchase incentives from Shopper Marketing.
  • Lead communication on upcoming marketing programs and innovation with internal customers.
  • Develop and communicate route sales incentives, track, rank and post results.
  • Analyze, interpret data and make recommendations based on post promotion data, syndicated data relative to performance, opportunities and competitors. This includes preparing metrics and reports routinely for channels to understand business results.
  • Use Margin Minder to evaluate distribution, pricing and merchandising opportunities for the market/channel/accounts.
  • Provide persuasive selling facts to support account selling (insights and appropriate brand and market information).
  • Seek opportunities across retail channels for the Packaged Beverages portfolio priorities.
  • Develop and manage the annual brand calendar to balance the brand initiatives and incentives.
  • Work with the regional allied brand companies to develop local programs.
  • Oversee with the finance and sales teams the marketing budget, to ensure marketing spend is forecasted and accrued to include: POS, Racks and individual brand budgets.
  • Manage a team of 3 - 5 individuals.

What you must have:

  • Ability to create and maintain relationships, both externally and internally.
  • Excellent communication skills, focused especially on the customer experience.
  • Ability to be flexible while able to drive for results, even when all of the requirements have not been defined.
  • Critical thinking and problem solving skills.


  • Bachelor’s degree in related field required preferred or 3+ years’ Field Marketing leadership experience in the consumer product industry
  • Ability to regularly travel business; work a flexible schedule as needed.

Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.