Campaign Analytics Associate Manager in Plano, TX at Keurig Dr Pepper

Date Posted: 9/25/2019

Job Snapshot

Job Description



The Associate Manager, Campaign Analytics will assist KDP brands in developing marketing learning agendas, provide insights and reporting on media tactics and help in managing all measurement data. The ultimate goal for this role is to provide analytical reporting and insights to the business on best strategies to influence key metrics and drive sales. S/he will work closely with outside agencies, vendors and internal stakeholders to develop optimal measurement frameworks, identify the most impactful metrics and test new features / platforms.

KEY RESPONSIBILITIES

  • For each brand in the KDP portfolio, assist in building the channel/platform measurement approach that ultimately best meets the overarching brand strategy, achieves optimal MROI and helps grow brand equity.
  • Continuously provide insights that build to make recommendations for optimizing spend that best drives the overarching brand strategies.
  • Collaborate with brand, consumer insights, data science, social listening & analytics and IT teams to lead the evolution of data linking (KMB, Nielsen, media partner data, POS, IRI, brand health) to win in our demand spaces.
  • Work closely with the Media, MROI and Analytics managers on best practice implementation. Contribute new ideas to improve data gathering, analysis and deliverables.
  • Develop deeper direct relationships with key vendor and media partners such as Adobe, Google, Facebook, etc. to stay up-to-date on emerging platform updates and testing opportunities

QUALIFICATIONS

  • Strategic thinking and the ability to provide data driven and fact based recommendations
  • Detail-oriented and capable of meeting deadlines in a fast paced environment
  • Exceptional analytical and problem solving skills
  • Passionate about measurement and advancing status quo
  • Excellent written and presentation communication skills.
  • Demonstrated ability to influence digital KPI’s via a strong analytical mindset
  • Comfortable working with ambiguity
  • Experience with business intelligence tools, Microsoft Office, relational database systems and analytic tools
  • Up-to-date on the latest trends and best practices in digital marketing, social media and measurement


Requirements

  • 2+ years’ experience in digital media or analytics via agency or in-house client side
  • Experience with IRI, Nielsen syndicated data a plus
  • Experience with SQL, Python and/or R a plus
  • Experience with digital marketing platforms like Google DCM, Facebook Business Manager, etc.
  • Bachelor or MBA preferred