Brand Associate Manager in Plano, TX at Keurig Dr Pepper

Date Posted: 10/21/2019

Job Snapshot

Job Description



At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.

The Associate Brand Manager plays a critical role in helping to analyze, develop and implement annual consumer brand marketing plans, contributing to the strategic plan development by understanding the consumer’s needs to drive relevance and loyalty to our brands, and then executing the plans with excellence. The ideal candidate will bring 2+ years of progressive marketing or brand experience and a leadership style that fuses inspiration with a passion for making a difference.

 KEY RESPONSIBILITIES:

  • Support a High-Performing Team
  • Deploy general manager mindset to support the development of brand strategies.
  • Help drive and maintain the unique KDP culture; own your personal development to grow in our organization.
  • Inspire others to take action through authentic leadership, passion, and commitment to winning.
  • Support a Breakthrough Brand Strategy
  • Develop strong commercial knowledge and business acumen to support annual brand strategy planning.
  • Encourage organizational and customer engagement, alignment and excitement for brand strategy and annual plans.
  • Deliver Consumer Insights That Drive Action
  • Leverage consumer insights, translating them into actionable consumer driven marketing plans.
  • Innovate to Address Consumer Needs
  • Support the development and commercialization of insight-based innovation pipeline for the brand in conjunction with cross-functional teams including Strategy, Innovation, and Brand.
  • Drive Consumer Engagement Through Communication Strategy & Messaging
  • Be the steward of the brand and ensure all consumer communications and plans align with the overall brand strategy.
  • Use entrepreneurial thinking to find new and better ways to accomplish goals. Drive for excellence in execution.
  • Champion Our Brands and Drive Alignment Across the Organization
  • Clearly communicate brand plans, rallying internal partners behind brand initiatives.
  • Responsible for driving integration and alignment with cross-functional partners including:
  • Cross-portfolio sharing of data and consumer foundational knowledge with Brand teams
  • Influence and coordinate with supply chain, commercial, R&D, etc. on brand initiatives
  • Support the commercial organization with selling materials for brand initiatives
  • Measure Success
  • Manage brand marketing budgets working with cross-functional partners.
  • Set high performance standards, measure for success, and adjust plan to deliver against growth agenda.
  • Lead post-launch analyses for brand initiatives

CHARACTERISTICS OF SUCCESS

  • PASSION: People with an infectious spirit who are passionate about beverages, our consumers, our brands, our customers, and winning.
  • ENTREPRENEURIAL SPIRIT: People who are inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters new ideas.  
  • DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.
  • CHANGE AGENTS: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, remove barriers, and lead the change.
  • DATA-DRIVE DECISION-MAKERS: Ability to synthesize data and identify what is most critical for success. Always leverage sound business judgment and analytics to make bold decisions.
  • INSPIRATIONAL LEADERS: People who can inspire others to take action through authentic leadership, passion, and commitment to winning. Committed to coaching, challenging, and developing others. Great at the “What” and the “How”. Team vs personal gains.


Requirements

Bachelors and MBA preferred

2 years of marketing experience with a Fortune 500 CPG corporation following graduate school

Strong project management skills

Experience using syndicated data, such as IRI/Nielsen

This role is based at the KDP Plano, TX office location. Relocation to DFW area is required with 10%-15% travel.



Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.