Associate Brand Manager - MBA INTERN in Plano, TX at Keurig Dr Pepper

Date Posted: 11/26/2019

Job Snapshot

Job Description



Join the team at Keurig Dr Pepper and build a career with flavor! Our employees have an entrepreneurial and creative spirit, and we offer tremendous opportunities for every employee to contribute and excel as part of our action focused team. As an Associate Brand Manager Intern you will analyze, develop and implement consumer brand marketing annual plans and contribute to strategic plan development. Manage marketing budgets in order to reach volume and profit targets. Manage communication to field and bottlers on brand programming and successes.


Responsibilities
--Analysis - Responsible for on-going analysis supporting brand initiatives. Use brand, industry and consumer information resources to identify business issues and opportunities and to develop strategic and programming recommendations to achieve brand goals. Provide timely and comprehensive analysis of objectives, execution, and future planning implications. Develop implications and program recommendations for management.
--Project Management - Lead and manage designated brand initiatives. Develop objectives, spearhead programs across multiple groups, develop and communicate all consumer, bottler and field materials, and manage agency execution. Assist in all aspects of brand including advertising, point of sale, local programs, national sales meeting planning, frequent bottler meeting planning, and promotion development.
--Consumer Expert - Ability to take consumer insights and translate them into actionable consumer driven marketing plans. Understand and communicate brand's unique selling propositions to key stakeholders - internal DPSG departments, field sales, bottlers, retailers and
consumers. Ensure trademark consistency in all communications.
--Business Planning and Budgeting - Assist Brand Manager in development of annual marketing plan, including consumer strategy, creative, local program development and national sales
meeting and bottler meeting presentations. Own and actively manage marketing budgets, crossfunctional alignment, and end-of-year budget performance. Coordinate with finance to research and adjust inappropriate budget entries.
--System Communication - Communicate with the field, bottlers, and retailers to secure market approach, manage in-market activities, research/report on local market conditions and implement programs.
--Special Projects - Manage special projects as needed (e.g., PR events, market research projects, competitive sell stories).



Requirements

Requirements

  • Four year college degree in Business, Marketing, Economics, Psychology
  • MBA required
    Consumer research experience on the manufacture/client side a plus.
  • Consumer packaged goods, beverage experience a plus.
  • Ability to demonstrate strong analytical and project management skills
  • Strong computer skills with excel and power point
    Ability to multi-task in a cross functional environment
  • Knowledgeable in the use of syndicated marketing research databases (e.g. IRI, Nielsen, and household panel, MRI, SIP) a plus.

Drive 

  • Drive to have an impact – with results orientation
  • High intellectual curiosity – always striving for solutions
  • Energy and passion – do what it takes to maximize their own experience
  • Ability to aggressively push and agenda

Judgment/Execution 

  • Strong analytics including ability to analyze syndicated and internal business reports
  • Strong project management experience – executing a project from start to finish
  • Ability to spot potential issues, develop solutions and drive change

Influence

  • Strong interpersonal skills and ability to influence throughout the organization (i.e.; cross-functional teams and senior leadership)
  • Strong interpersonal and communication skills
  • Build team relationships – know when to lead and be led
  • Deal with conflict/different views constructively


Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.