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Omnichannel Marketing Manager

Rogers, Arkansas Job ID 101926 Job Category Marketing Job Level Manager Position Type Full-Time

Omnichannel Marketing Manager

The shopper’s journey to purchase is a rapidly changing experience as the shopping environment evolves with new retail platforms and opportunities to grow, all of which require a seamless experience and voice to meet that shopper’s needs.  In order to meet this changing landscape, Keurig Dr Pepper (KDP) has created a high performing team that that integrates the eCommerce skills needed to succeed in today’s omnichannel retail environment with traditional shopper marketing expertise to drive conversion in an omnichannel world.

As the new KDP Manager of Omnichannel Marketing for Walmart, you will be responsible for the integration of Digital Marketing and traditional Shopper Marketing for the KDP portfolio. You will lead omnichannel conversion, supporting the national retail sales (NRS) growth targets using all path-to-purchase conversion drivers (digitally and in-store) for joint business success.  

You will be an Omnichannel center of excellence for KDP’s ongoing ecommerce and shopper transformation at these retailers.  To achieve your objectives, you must utilize strategic thinking to create joint business plans, influence internal stakeholders, and solve increasingly complex customer challenges.  You will be able to utilize your knowledge of ecommerce, grocery pickup models and in-club shopper marketing to drive a cohesive and seamless shopping experience for shoppers. There is high degree of collaboration required for this integrated role as you will also work with other Commercial and eCommerce functions (e.g., Data Science, Digital Shelf, Media, Shopper Insights, Revenue Growth Management) as well as our retail partners to bring compelling guidance around maximizing traffic, conversion and growth across KDP’s categories.  


  • Be the internal and external face of KDP’s Omnichannel team at some of the country’s most critical and fastest growing Omnichannel retailers
  • Expertly build and execute fully comprehensive omni marketing programs with key success objectives to both customer and KDP stakeholders
  • Walmart digital shelf expert that understands Walmart digital shelf processes and technologies to effectively manage/optimize the shelf to drive increased search visibility and purchase conversion.
  • Walmart Connect expert at audience creation, analyzing program performance, and unlocking value added opportunities to drive conversion of KDP products at Walmart.
  • Engage analytically with data (data science, digital shelf scorecards, opportunity development work) to grow our share leadership through influencing shopper behaviors
  • Direct the budget of onsite investment, in-store activation, and achieve the growth AOP goals alongside the account team
  • Lead strategic Omnichannel vision and breakthrough thinking alongside the retailer on how to drive combined goals, growth and shopper conversion
  • Drive online sales, digital marketing and in-store activation that is forward-thinking and gives KDP a competitive advantage in the market
  • Demonstrate strong strategic sales and negotiation skills
  • Utilize strong communication with all stakeholders regarding customer, channel and industry insights and competitive trends
  • Proactively share best practices with peers and lead the broader commercial team’s thinking on ecommerce
  • Develop collaborative partnerships with retailer Marketing and Merchandising
  • Operate as a member of the KDP customer-facing team, influencing with Omnichannel thinking through annual planning, investment allocation and growth targets
  • Collaborate with Merchandising and KDP’s AOR to create unique and eye-catching in-store creative, POS and retailtainment opportunities

Total Rewards


Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at.


  • Bachelor’s degree and minimum 5 years of commercial experience
  • Prefer experience in “Fortune 500” company, or in a Pure Play ecommerce retailer, or in the Consumer Packaged Goods, Beverage, Small Appliance or related industries
  • Prefer previous successful experience with Omni Marketing, specifically experience executing all the retailer ecosystem tactics
  • Ideal candidate will have omnichannel marketing experience backed in real world tangible results.
  • Well organized, disciplined planner and leader of change
  • Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results
  • Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal
  • Strategic thinker with strong negotiation and communication skills
  • Must be completely PC proficient, able to develop his/her own oral and visual presentations, spreadsheets and general correspondence


Company Overview

Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity.  We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! 


Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us? 


We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop.  We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. 


Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.


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