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Sales Effectiveness Manager

Frisco, Texas; Atlanta, Georgia Job ID 101352 Job Category Other Job Level Manager Position Type Full-Time

Keurig Dr. Pepper is looking for a hands-on experienced Manager, Sales Effectiveness (aka Field Sales Trainer). This position will analyze training needs, create and update curriculum for both classroom and non-classroom learning programs, deliver training programs in a variety of mediums, formulate standardized training programs and development plans, and ensure effective and optimized operations of the Sales Effectiveness Team supporting Direct Store Delivery (DSD).

Direct Store Delivery is a part of our KDP organization that primarily focuses on the cold side of our business i.e., carbonated soft drinks, waters, energy drinks, etc. This position will specifically focus on one of our three DSD Business Units - the South Business Unit. The geography that this role covers is approximately one third of the United States. This individual will have impact on everyone from our Business Unit General Manager to our Merchandisers and everyone in-between.

Key Responsibilities:

  • Creating, executing and evaluating learning initiatives across a multitude of topics, including however not limited to Digital Transformation and Journey to Great initiatives.
  • Continuous optimization of sales business processes across the Business Unit.
  • Sharing best practices across your Business Unit as well as across the country.
  • Utilizing KDP technology to enhance all / any learning experiences / initiatives.
  • Ability to easily keep track of all learning that has occurred within your Business Unit via excel and other business communication technology tools.
  • Ability to persuade and influence all stakeholders across the Business Unit.
  • Individual will have to be able to choose to deal with conflict, ambiguity and be a highly motivated self-starter.
  • Working side-by-side in stores with our salespeople, noting early start / late finish times plus the need to merchandise and help sell our brands on shelf and in cold coolers.
  • Budget Management – primarily via our Concur expense reporting system.

Ensure high performance results of your team by:

  • Fostering a culture of trust and wellbeing that prioritizes the team and values employee contributions
  • Driving a shared vision with clear goals and accountability, supported by regular conversations to maximize talent
  • Embracing diverse perspectives to foster innovation, learning from both successes and failures
  • Establishing a safe environment where team members are motivated, heard, and aligned with clear expectations

Total Rewards

  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility


  • Bachelors in a related field and minimum 5 years of related experience in Business, Economics, Education or Masters in a related field and minimum 3 years of related experience in sales or sales training
  • Knowledge of adult learning, instructional design, and curriculum development techniques and best practices is preferred
  • Experience in developing project plans for training development and implementation
  • Ability to take initiative; be proactive without waiting for direction; strong sense of personal accountability, highly self-motivated
  • Ability to present ideas clearly and execute against goals / targets
  • Experience in a CPG Direct Store Delivery (DSD) organization is preferred as well as having held both Corporate (Head Office) and Field Sales positions
  • Expertise in motivating and coaching individuals and influencing across a complex network
  • Skill in assessing training needs through surveys, interviews, and focus groups
  • Skill in facilitation, public speaking, and moderating small and large groups
  • Skill in aligning strategic and operational needs with training programs and tools
  • Proficient in Microsoft Office, especially Excel, Word, PowerPoint and Outlook
  • Willing and able to travel up to 60% of the time

Company Overview

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! 
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us? 
We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop.  We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.


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