Associate Manager, Social Media

The Associate Manager, Social Intelligence, plays a pivotal role in Keurig Dr Pepper’s growing Social Listening and Operations program. Partnering with iconic brands like Keurig, Dr Pepper, Green Mountain Coffee, and Snapple, this role helps transform real-time consumer and cultural conversations into insights that inform brand strategy, marketing execution, and business decision-making.

You will serve as both strategist and practitioner—writing complex Boolean queries, analyzing social data, and creating compelling, visually driven reports that inspire action across brand, communications, and marketing teams. With a passion for emerging media, cultural trends, and digital storytelling, you will help establish KDP as a leader in social intelligence and consumer-centric marketing.

Key Responsibilities

• Partner with the Senior Manager, Social Intelligence & Operations to execute and scale KDP’s Social Listening strategy, ensuring brands stay ahead of cultural trends and consumer sentiment.
• Lead the design and execution of social listening projects, developing Boolean queries, dashboards, and alerting systems that surface relevant insights.
• Translate complex social data into clear, actionable recommendations that inform brand strategy, marketing campaigns, crisis response, and reputation management.
• Develop visually compelling reports and dashboards to communicate insights and trends to stakeholders at all levels.
• Monitor and identify potential risks, cultural moments, and emerging opportunities to inform proactive engagement and content strategy.
• Act as a subject matter expert on social intelligence platforms (e.g., Sprinklr, Meltwater, Netbase, Sprout, Khoros), advising on best practices and innovations in workflow and reporting.
• Collaborate with cross-functional partners in Marketing, Communications, Insights, and Digital to ensure insights are integrated into decision-making.
• Champion the use of data-driven insights across the organization, helping stakeholders adopt social listening for smarter, faster, and more informed business decisions.

• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Data Analytics, or related field.
• 3+ years of experience in social media, digital marketing, communications, or analytics, ideally within a large consumer brand or agency environment.
• Demonstrated expertise in social listening platforms and Boolean query writing.
• Strong analytical acumen with the ability to interpret large, complex data sets and surface actionable insights.
• Skilled in data visualization and storytelling, with proven ability to tailor presentations to diverse audiences, including senior leadership.
• Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• A proactive, curious self-starter who thrives in a fast-paced, dynamic environment.
• Strong knowledge of social media platforms (Facebook, Twitter/X, Instagram, TikTok, Pinterest, Forums, Blogs, etc.) and digital trends.
• Exceptional communication and collaboration skills, with the ability to influence and educate stakeholders across a matrixed organization.

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.