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Regional Sales Manager

Birmingham, Alabama Job ID 98344 Job Category Sales Job Level Manager Position Type Full-Time

Regional Sales Manager – IPSO: BBRK Region

Location: Greater Birmingham, AL

We’re looking for a Regional Sales Manager (RSM) to join our winning sales team. The RSM will report to the Senior Director of Sales and is responsible for the overall development of volume, revenue, share and team capabilities within the assigned geographic area with strategic bottler partners that have a multi state/multi franchise footprint including CSD and premium still business. This role will be wired to Buffalo Rock Company (BRC) and other Alabama Bottlers in the geography, covering 3 states (Alabama, West Georgia, Florida Panhandle). Buffalo Rock Company owns and operates production providing solutions for surrounding bottlers and are instrumental in leading support of emerging initiatives. The role aggressively leads a defined sales team of two Territory Sales Managers in the pursuit of growth and business development across channels and segments material to KDP. The Regional Sales Manager will drive the business strategy and disciplines required to manage an effective coverage program supporting the KDP/BRC strategic bottler partnership while operating within assigned budgets and compliance disciplines. He/She will work to optimize existing relationships with the customer to achieve sales and profit targets for key accounts and business channels across multiple markets with complex customer matrixes. He/she will also be accountable for developing and implementing pricing agreements (as applicable), promotion, and marketing strategies for the various regions/divisions.


  • Develop and influence relationships and execution with Buffalo Rock Company & Alabama FOBO Bottlers across Sales, Operations, Retail and Marketing functions
  • Ability to analyze syndicated data and other internal selling tools to create insights and action for our Bottling partners
  • Build, sell, and manage account strategies and plans with selling partners for key accounts and business channels
  • Build relationships with Plant/Distributor Directors and ordering leads to influence product supply and concentrate/finished goods orders
  • Builds and implements programs and market initiatives for their region that can be implemented throughout the network and will affect the long-term growth of the organization
  • Lead, develop and motivate a team in order to achieve corporate KPI’s across brands
  • Coach sales team in their selling techniques and territory management
  • Communicate sales plans, sales targets, and track the execution of team objectives
  • Manage team territory coverage plan
  • Lead weekly team sales meetings, as well as plan and lead regional meetings
  • Work as a key point of contact between bottler sales operations and internal KDP field sales team for execution priorities
  • Provide regular communication with sales director on team results, employee relations, and competitive activity in the market
  • Responsible for the management of regional budgets & monthly/annual forecasting
  • HR accountability for performance reviews, recruitment and training.
  • Collaborate internally with key stakeholders to improve processes, route to market strategy and elevate business acumen
  • Ensure high performance results of your team:

    • Foster a culture of trust and wellbeing that prioritizes the team and values employee contributions.
    • Drive a shared vision with clear goals and accountability, supported by regular conversations to maximize talent.
    • Embrace diverse perspectives to foster innovation, learning from both successes and failures.
    • Establish a safe environment where team members are motivated, heard, and aligned with clear expectations.

Total Rewards

  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility


  • Undergraduate degree or equivalent work experience
    • 7+ years with bachelor's
    • 5+ years with master's
  • Strong communication skills
  • Sales Team Leadership
  • Ability to travel 40% of the time
  • Experience with non-alcoholic beverage industry preferred
  • Ability to manage and analyze sales data; trade/business analytics
  • Ability to work in extremely fast-paced and evolving hyper-growth environment
  • Experience working successfully within the constraints of a growing business
  • Proficiency with Microsoft Office, Syndicated Data

Company Overview

Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity.  We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! 


Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us? 


We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop.  We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. 


Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. 


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