Social Media Operations Manager in Burlington, MA at Keurig Dr Pepper

Date Posted: 10/17/2019

Job Snapshot

Job Description



We are seeking a highly motivated, collaborative, results-oriented individual to join the KDP Social Media team as our Social Media Operations Manager. This role will support the company’s strategy in social media by elevating the company’s approach to social listening and analytics as well as driving our approach to social governance.

As the Social Media Operations Manager, you will be a key member of the Keurig Dr Pepper Social Media team and will support iconic brands like Keurig, Dr Pepper, Green Mountain Coffee and Snapple.  In this role, you will be responsible for defining, developing and implementing analytics and insights to capture, analyze and translate social data into actionable business initiatives. Additionally, you will oversee the recently launched KDP Digital Command Center, a state of the art room designed to enhance our ability to track, measure and interact. The ideal candidate must be passionate about digital and social media and have a track record of developing successful social listening programs either in-house or at an agency. 

This individual will report to the Director, Social Media Center of Excellence and will be part of the Global Marketing Organization.

What you will do:

  • Help drive the company’s approach to social media; with a specific focus on tools, technology and social listening strategy.
  • Will elevate the company’s social listening program; including our approach to measurement; social listening and brand and reputation monitoring
  • Conducts regular audits of tool and new partner capabilities to ensure they meet business needs and drive meaningful insights.
  • Collaborate with cross-functional departments to implement social analysis for research/projects/campaigns/events and present insights back to inform strategic decisions.
  • Prepares reports to deliver insights that guide content and creative, social engagement practices, media, audience trends, competitive information and ongoing community management improvements
  • Establish and monitors best practices for measuring the impact of KDP social media messages that drive key company metrics
  • Collaborates with key stakeholders to align on topics, social media listening measures/filters to deliver on specific objectives and deliverables for custom reports.
  • Responsible for supporting Director in the creation of a detailed analysis of marketing programs to develop and present an actionable insights report
  • Pulls and interprets data from listening tools: volume, sentiment, conversation drivers and influencers
  • Monitors and report against brand competitors and trend setters in the social sphere


Requirements

What you must have:

  • Bachelor’s Degree preferred in Business, Marketing, Research or related field
  • 5-7 years of marketing experience with 3-4 in social listening and analytics.
  • Strong analytical skills, including the ability to clearly and effectively articulate insights and recommended actions
  • Ability to manage multiple projects at once while demonstrating strong composure and flexibility under tight deadlines
  • Outstanding verbal and written communications skills
  • Highly collaborative; skilled at working cross-functionally to drive results
  • Self-starter, highly motivated, and ability to work independently
  • Proficiency in Microsoft Office products and core social listening and analytics tools
  • Ability to travel as required

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Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.

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