RGM Promotional Planning Manager in Plano, TX at Keurig Dr Pepper

Date Posted: 11/6/2020

Job Snapshot

Job Description

As the Manager, Retail Sales Revenue Growth Management (RGM), you will directly support a Vice President of Sales and his team of National Account executives for a major customer or channel group.  You will be accountable for partnering with the Sales Leadership team to develop the commercial strategies and plans necessary to meet the organization’s revenue growth deliverables for your area of responsibility.  Your main focus will be working with the enterprise’s data sources and trade solutions to harvest insight and determine the pricing, promotional and packaging actions needed to drive the business while adhering to the commercial strategy and acting coherently within the marketplace.  This will require both exceptional analytical skills and strong collaboration with other functions including Sales and Finance.

What you will do:

  • Creation of the customer/channel topline (revenue) plan for beverages and appliances
    • Ownership of 52-week price/package/promotional plan
    • Evaluation of customer specific growth drivers
    • Linkage between account team and headquarter teams on evaluation of sources of growth and key plan drivers

  • In Year Topline Management & Execution
    • Development of gap closures to plan and representation back to headquarters’ “trade board” for approval of commercial guardrail exceptions and any additional funds required in excess of plan
    • Accountable for stewardship of customer team revenue forecast (volume, price, trade) and accuracy within supporting forecasting and trade management systems
    • Evaluation of Joint Business Plan (JBP) metrics with Customer (e.g. revenue, customer margin, share)

  • Identification of customer specific insight through utilization of the enterprise’s Trade Promotional Optimization platform
    • Evaluation of promotional effectiveness for customer activities (Return On Investment (ROI), Household (HH) penetration)
    • Provide a linkage from sales team to headquarter RGM team to ensure delivery of thought leadership & analytical acumen to account team

  • Stewardship of Sales Team Performance Management Routine
    • Accountable for team routines measuring key topline Key Performance Indicators (KPIs) – volume, price/mix, revenue drivers
    • Responsible for stewardship of performance vs strategic plan drivers


What you must have:

  • Bachelor’s degree, MBA preferred, and 10+ years of experience in analytics, finance, sales, commercial, marketing or related field.
  • Ability to work across multiple data sources to provide a holistic perspective.
  • Ability to think systemically & lead complex processes.
  • Experience with Consumer package goods commercialization, Sales, or Finance
  • Prefer experience in a “Fortune 500” company, or in the Consumer Packaged Goods, Beverage, Small Appliance or related industries.
  • Self-motivated and detail oriented with the ability to perform well in a fast-paced and changing environment.
  • Experience working across multiple levels and functions of an organization to drive results.
  • Advanced Proficiency in Microsoft applications (Excel & PowerPoint) and external syndicated data sets (Nielsen, IRi, Retail Link, EYC, etc)

Company Overview & EEO Statement

Keurig is an Equal Opportunity Employer. Offers of employment are contingent upon satisfactory completion of a reference check, background check, drug/alcohol test, and documented proof of work authorization. In addition, some roles require a pre-employment medical examination to determine your ability to perform the essential duties of the job.