Marketing Innovation Manager in Plano, TX at Keurig Dr Pepper

Date Posted: 11/19/2020

Job Snapshot

Job Description

About Keurig Dr. Pepper

KDP is the 7th largest Food and Beverage company in the US with over $11B in sales, and a diverse portfolio of over 125 brands spanning nearly every beverage category including carbonated soft drinks, coffee, waters and juice. 

Location:  KDP Headquarters, Plano TX

Reporting To:  VP of Innovation

Job Overview

KDP is seeking a highly motivated, results-driven, Innovation Manager with a proven track record of success to join our team. This Innovation Manager will lead new product innovation launches, including upfront and ongoing analysis and tactical execution, as we expand our brands within and outside of their current beverage categories.

Additionally, this person will play a role in driving change in how we innovate as a beverage business, focusing on a consumer and design-centric model that is nimble and agile.  Opportunity identification, innovation strategy, and creating innovation capabilities and a culture of innovation are all elements of this role. If you enjoy making surprise connections, turning insight into action, and working beyond the status quo, we want to talk to you. Consumer and customer needs are constantly evolving, and thus we must be faster, more iterative, and more creative in how we work together as innovators. You will champion collaboration across business units, and you have demonstrated cross-functional leadership across marketing, R&D, Operations, Sales, Strategy, Finance, and Legal/Regulatory.

We are seeking 5+ years of experience in marketing and innovation in a consumer and brand-centric business, with a meaningful amount of that time spent on developing and executing innovation growth strategies for your business.  You should have a strong analytic skillset, syndicated data experience, solid financial grounding, and a working knowledge of qualitative and quantitative market research protocols.  A Bachelor’s Degree is required; MBA preferred.


Position Responsibilities

Responsibilities and essential job functions include but are not limited to the following:

  • Monitor the domestic and global marketplace for new product innovations, competitor actions, lifestyle trends, consumer and market trend insights, and emerging technologies.
  • Collide this stimulus from the marketplace with consumer & market research, Syndicated data (IRi or Nielsen), competitive trends and forecasting.
  • Analysis that leverages external data and internal cross functional perspectives to define rich territories for innovation with deep grounding in consumer needs, attitudes and behaviors as well as business needs and brand equity.
  • Lead cross-functional teams to develop and execute innovation strategies, launch new products and brands that meet business objectives.
  • Collaborate with KDP strategy, consumer insights, brand marketing, and commercial teams to scope and create the business case for prioritizing innovation investments.
  • Make recommendations regarding product objectives and strategy, positioning, pricing, packaging and product lifecycle.
  • Develop strategic analyses to assess and measure new product launch success.

Required Skills

  • Classically trained innovation marketer with experience (ideally) at a larger CPG company, who is passionate and comfortable operating within a smaller, entrepreneurial environment.
  • Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities.
  • Strong leadership, organization, planning, communication, and presentation skills.
  • Ability to balance multiple priorities and meet deadlines.
  • Ability to influence others both up and across the organization
  • Strong analytical and technical skills; comfortable with IRI or Nielsen data.
  • Strong knowledge of product development life cycle
  • Strong problem-solving abilities.
  • Working knowledge of financial planning, forecasting assortment planning and inventory management
  • Strong knowledge of CPG marketing vehicles and marketing fundamentals.
  • Ability to challenge the status quo and be persistent and persuasive in the face of opposition.
  • Ability to work both independently and as part of a team.
  • Low ego; this role requires a team and enterprise orientation, as well as the ability to roll up your sleeves, get things done, and own the work.
  • Comfortable with ambiguity, ability to work well in an entrepreneurial environment, and thoughtful with regard to risk taking.

Education and Experience

  • Bachelor's Degree required. MBA preferred.
  • 5+ years in Marketing positions in consumer packaged goods (CPG), with depth in innovation.
  • Passion for the brand, strong energy, and willingness to do what is needed to get the job done.

Company Overview & EEO Statement

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, sex, gender, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/ Females/ Protected Veterans/ Disabled