Marketing Communications Specialist II in Burlington, MA at Keurig Dr Pepper

Date Posted: 3/16/2020

Job Snapshot

Job Description



The Away From Home Marketing (AFH) Specialist will play a key role in supporting development, execution and monitoring of marketing programs across the Away From Home (AFH) channel.  This position will be based at the Keurig Dr Pepper Burlington, MA headquarters. 

In this role, you will join the AFH Marketing Communications team, building capabilities and supporting marketing initiatives to drive brand awareness, lead generation and brewer system penetration. As an integral member of the AFH Marketing team, you will partner closely to support the Marketing Communications, Brewer Commercialization & Digital Marketing teams along with internal cross-functional teams (e.g. Sales, Customer Marketing, Digital, Service, Creative) and external agencies to execute marketing campaigns and initiatives.   

This is both a learning and development role, and is ideal for someone who is eager to gain exposure to all facets of the appliance launch process, the broader commercial organization, and product marketing.  

This position will be based at the Keurig Dr Pepper Burlington, MA headquarters, but require some travel to customer meetings, industry shows, or to support other team initiatives.

SUPERVISORY RESPONSIBILITIES: None

What you will do: 

  • Support AFH Beverage and Brewer Commercialization teams with new product marketing launches & toolkit development
  • Support key AFH MarCom campaigns and AFH sustainability initiatives & programs designed to drive brand awareness and generate demand
  • Partner with AFH Marketing, Procurement & Merchandising to manage AFH sales & marketing resources, including sales portal management and marketing fulfillment services. Maintain resources, support set-up of new items & capabilities, track usage of tools, develop reporting and review cadence
  • Collaborate with AFH Digital Marketing on content generation for web, social & email campaigns
  • Provide AFH creative & brand support, including copy writing, content & asset development. Ensure creative marketing materials undergo review and follow brand guidelines
  • Lead photo shoot management, partnering with AFH Marketing, Internal Creative and Agencies
  • Partner with AFH Customer Marketing to manage key meetings, industry and customer trade shows including event planning & communications, travel and logistics.
  • Support AFH purchasing process to create purchase requisitions, track and report on purchase order status  
  • Brief and manage internal & external agencies & partners from planning to execution
  • Build effective and productive relationships with internal and external partners
  • Track and manage initiatives against budget and timeline
  • Assist with special projects and ad hoc requests


Requirements

What you must have:

  • Bachelor’s degree in Marketing or a related field required
  • Minimum of 3-5 years of experience in marketing, brand marketing and/or product management preferred consumer goods, preferably in a Fortune 500 company or in Foodservice, Beverage, or related industries.
  • Excellent written and verbal communication skills and ability to clearly communicate and deliver presentations
  • Strong project and people skills, critical and creative thinking, and problem-solving skills a must
  • Independent, passionate, self-motivated, organized and detail-oriented
  • Strong reporting, analysis and measurement skills
  • High adaptability; Able to multi-task and be energized in a fast and changing business environment
  • Experience in working with and managing creative agencies & other external partners
  • General knowledge of industry practices, techniques, and standards
  • Ability to travel as needed including travel for marketing and sales meetings, tradeshows and/or customer shows and meetings with external partners (~30%)
  • Proficiency in MS Office Suite a must (Excel, PowerPoint, Word, Outlook)
  • Photoshop and/or Illustrator experience a plus

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Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.

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