Brand Manager in Plano, TX at Keurig Dr Pepper

Date Posted: 3/23/2020

Job Snapshot

Job Description

At Keurig Dr Pepper (KDP) the consumer is at the core of everything we do. With a portfolio of more than 125 owned, licensed and partnered hot and cold beverage brands that meet virtually any consumer need, our key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE Hydration® and The Original Donut Shop®.

Join the team at Keurig Dr Pepper and make a difference to consumers with a leading producer and distributor of hot and cold beverages to satisfy every consumer need, anytime and anywhere.

As a Brand Manager, you are responsible for defining strategies and building annual consumer brand marketing plans for one of our many incredible brands by understanding the consumer’s needs to drive relevance and loyalty to our brands, and then executing the plans with excellence.


  • Strategy: Lead development of long term brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix. Drive organizational and customer engagement, alignment and passion for brand strategy and annual plans.
  • Insight Development: Work with Market Research to develop consumer insights through internal, external, primary and secondary data sources. Translate insights into actionable consumer driven marketing plans. Understand and communicate brand's unique selling propositions to key stakeholders - internal KDP departments, field sales, bottlers, retailers and consumers.
  • Business Results and Opportunity Identification: Analyze business results to ensure strategies are working and objectives are being realized.
  • Innovation: Lead cross-functional teams in extension and renovation innovation efforts.
  • Project Management and Execution: Manage all brand projects including, but not limited to, advertising, merchandising, promotions, and innovation. Lead development of creative briefs that give focused direction to program teams/agencies to develop world class programs that build equity and deliver results. Ensure integration of all elements of marketing mix, driving cohesive and impactful messaging and trademark consistency in all communications.
  • Budgeting: Own and actively manage brand marketing budget, cross-functional alignment, and end-of-year budget performance. Coordinate with Finance to research and adjust inappropriate budget entries.
  • Skills & Capability Development: Coach, develop and manage Associate Brand Managers. Develop objectives, provide coaching, feedback, and guidance, and develop personal development and training plans.
  • Champion Our Brands and Drive Alignment Across the Organization: Drive alignment behind brand strategy with senior management and key commercial stakeholders. Responsible for consulting with cross-functional partners and driving alignment across the organization. Participate in key sales and marketing presentations.


  • PASSION: People with an infectious spirit who are passionate about beverages, our consumers, our brands, our customers, and winning.
  • ENTREPRENEURIAL SPIRIT: People who are inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters new ideas.  
  • DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.
  • CHANGE AGENTS: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, and lead the change.
  • DATA-DRIVE DECISION-MAKERS: Ability to scan the environment, remove barriers, recommend solutions, and leverage sound business judgment and analytics to make bold decisions.
  • INSPIRATIONAL LEADERS: People who can inspire others to take action through authentic leadership, passion, and commitment to winning. Committed to coaching, challenging, and developing others. Great at the “What” and the “How”. Team vs personal gains.


  • Bachelor’s Degree or MBA strongly preferred
  • 5 years of brand marketing/brand management experience; CPG/Beverage experience from a Fortune 500 CPG corporation is strongly preferred
  • Strong project and people management skills
  • This role is based at the KDP Burlington, MA headquarters or Plano, TX headquarters location. Relocation to Greater Boston or Dallas, TX area is required with 10%-15% travel.

Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.